The Tenzing Blackberry & Açai Energy Drink is Health-Focused
Michael Hemsworth — April 30, 2020 — Marketing
References: tenzingnaturalenergy & foodbev
The Tenzing Blackberry & Açai energy drink is one of the brands latest refreshments that will deliver exceptional flavor and refreshment along with additional ingredients to support wellness. The drink is formulated with natural branched-chain amino acids that are vegan and reported to help increase ones stamina as well as their ability to recover after sports. The drink is sure to come as welcome news to fitness-focused consumers seeking out a high-quality refreshment that will quench their thirst and more.
Founder Huib van Bockel spoke on the Tenzing Blackberry & Açai energy drink saying, "Somehow people have come to believe that energy from nature is not as strong as artificial energy drinks. This is of course far from the truth as our natural range packs just the same punch. Now we’ve launched a drink that goes even further. We found a way to source BCAA from corn and are excited to launch the world’s first naturally energising drink with plant-based BCAAs.”
Founder Huib van Bockel spoke on the Tenzing Blackberry & Açai energy drink saying, "Somehow people have come to believe that energy from nature is not as strong as artificial energy drinks. This is of course far from the truth as our natural range packs just the same punch. Now we’ve launched a drink that goes even further. We found a way to source BCAA from corn and are excited to launch the world’s first naturally energising drink with plant-based BCAAs.”
Trend Themes
1. Vegan Energy Drinks - Opportunity for companies to explore plant-based sourcing for energy drinks and other related products.
2. BCAA Supplementation - Market potential for products with natural branched-chain amino acids to increase consumer stamina and recovery.
3. Natural Sports Supplements - Growing demand for natural supplements in sports nutrition leading to opportunities for new product development.
Industry Implications
1. Beverage Industry - There is a market potential for companies to explore the inclusion of natural ingredients in energy and sports drinks.
2. Vegan Food Industry - Opportunity to develop new vegan supplements and energy products with naturally sourced ingredients.
3. Sports and Fitness Industry - Growing consumer demand for natural supplements presents an opportunity for companies to develop innovative products in sports nutrition.
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