TENZING Natural Energy Pineapple & Passionfruit is Plant-Based
Michael Hemsworth — June 24, 2021 — Marketing
References: tenzingnaturalenergy & foodbev
The TENZING Natural Energy Pineapple & Passionfruit energy drink is a new offering from the UK-based brand to offer health-conscious consumers with a way to boost their energy levels in a flavorful yet beneficial way.
The drink is crafted with Peruvian passionfruit along with Kenyan pineapples and is infused with natural caffeine, electrolytes, vitamin C and planted-based branched chain amino acids (BCAAs). The drink has 63-calories per 330ml can add is formulated with no additives or artificial sweeteners and is reported to have 60% less sugar than other energy drinks on the market.
The TENZING Natural Energy Pineapple & Passionfruit energy drink is priced at £1.99 per can in the UK where it can be purchased from stores including Wholefoods and Holland & Barrett.
The drink is crafted with Peruvian passionfruit along with Kenyan pineapples and is infused with natural caffeine, electrolytes, vitamin C and planted-based branched chain amino acids (BCAAs). The drink has 63-calories per 330ml can add is formulated with no additives or artificial sweeteners and is reported to have 60% less sugar than other energy drinks on the market.
The TENZING Natural Energy Pineapple & Passionfruit energy drink is priced at £1.99 per can in the UK where it can be purchased from stores including Wholefoods and Holland & Barrett.
Trend Themes
1. Plant-based Energy Drinks - Opportunity for brands to offer health-conscious consumers energy drinks made from natural, plant-based ingredients without artificial sweeteners.
2. Low-sugar Energy Drinks - Opportunity for brands to formulate energy drinks with less sugar to meet the demand for healthier beverage options.
3. Infused Energy Drinks - Opportunity for brands to infuse energy drinks with natural ingredients like caffeine, electrolytes, and vitamins to meet consumer demand for functional beverages.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage manufacturers to diversify their product lines to include healthier energy drinks.
2. Health and Wellness - Opportunity for health and wellness brands to expand into the energy drink market with natural, low-sugar offerings.
3. Retail - Opportunity for retailers to cater to health-conscious consumers by offering a wider range of plant-based, low-sugar, and infused energy drinks.
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