The teaRIOT 100% Plant-Powered Energy Drinks are Invigorating
Michael Hemsworth — February 26, 2020 — Marketing
The teaRIOT 100% Plant-Powered Energy Drinks have been unveiled by the California-based brand as a new product for the beverage market that aims to offer consumers an alternative option when it comes to upping their energy levels.
The drinks are characterized by a series of plant-based ingredients that will increase energy levels with caffeine, L-Theanine and 100% of the recommended daily intake (RCI) of vitamin B12. These ingredients will work together to enhance a person's focus and prolong their energy levels without having to worry about jitters or even crashes.
Touting the new teaRIOT 100% Plant-Powered Energy Drinks, Founder and Chief Rioteer Laura Jakobsen said, "We will disrupt the $12B traditional energy drink market. Consumers are underserved. We are creating a different choice to be energized from the power of plants with simpler, cleaner ingredients, instead of a potentially harmful cocktail of synthetic stimulants and high sugar levels offered in the current industry."
The drinks are characterized by a series of plant-based ingredients that will increase energy levels with caffeine, L-Theanine and 100% of the recommended daily intake (RCI) of vitamin B12. These ingredients will work together to enhance a person's focus and prolong their energy levels without having to worry about jitters or even crashes.
Touting the new teaRIOT 100% Plant-Powered Energy Drinks, Founder and Chief Rioteer Laura Jakobsen said, "We will disrupt the $12B traditional energy drink market. Consumers are underserved. We are creating a different choice to be energized from the power of plants with simpler, cleaner ingredients, instead of a potentially harmful cocktail of synthetic stimulants and high sugar levels offered in the current industry."
Trend Themes
1. Plant-based Energy Drinks - Incorporating plant-based ingredients into energy drinks disrupts the traditional market by offering a healthier and more sustainable alternative.
2. Focus and Energy Enhancement - Enhancing focus and energy levels without jitters or crashes presents a disruptive innovation opportunity in the energy drink industry.
3. Clean and Simple Ingredients - Providing energy drinks with cleaner and simpler ingredients disrupts the current market by offering a healthier and more transparent option.
Industry Implications
1. Beverage - The beverage industry can benefit from incorporating plant-based ingredients into energy drinks, attracting health-conscious consumers seeking alternatives to traditional energy drinks.
2. Nutritional Supplements - The nutritional supplements industry can explore creating products that enhance focus and energy levels without jitters or crashes, catering to individuals looking for natural and sustainable energy solutions.
3. Health and Wellness - The health and wellness industry can tap into the demand for clean and simple ingredients by offering energy drinks that prioritize transparency, health, and sustainability.
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