Meow Mix Created Its Own Musical Group Called Tabby 5
Laura McQuarrie — July 21, 2023 — Marketing
References: designtaxi
Meow Mix is renowned for its catchy jingle, and the brand is captivating a new generation of audiences with a remix courtesy of its own boy band, Tabby 5. Wet Your Whiskers is a Meow Mix jingle remix that's getting people to tap their toes once again with a fresh and captivating tune.
The cat food company's Remix campaign got its start in 1974 and since then, it's explored all sorts of musical genres. Now, the boy band made entirely of cats is leaning into themes from 90s music videos.
This campaign will be spread across multiple channels, including social media, where fans are being invited to duet the remixed Meow Mix song.
The cat food company's Remix campaign got its start in 1974 and since then, it's explored all sorts of musical genres. Now, the boy band made entirely of cats is leaning into themes from 90s music videos.
This campaign will be spread across multiple channels, including social media, where fans are being invited to duet the remixed Meow Mix song.
Trend Themes
1. Remix Advertising Campaigns - There is an opportunity for brands to create innovative advertising campaigns by remixing their jingles or iconic songs to engage with new audiences.
2. Nostalgic 90s Themes - Incorporating 90s music video themes in advertising or other entertainment content can attract attention and engagement from nostalgic audiences.
3. User-generated Duet Challenges - Encouraging fans to participate in duet challenges on social media using a remixed song can create user-generated content and increase brand reach and loyalty.
Industry Implications
1. Pet Food - The pet food industry can incorporate music and unique advertising campaigns to differentiate their products and engage with pet owners in new and creative ways.
2. Music Industry - The music industry can collaborate with brands on remixing iconic songs for advertising campaigns, creating new revenue streams and cross-promotion opportunities.
3. Social Media - Social media platforms can benefit from hosting user-generated duet challenges, fostering user engagement and attracting new users to their platforms.
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