TEMPTATIONS Tasty Human Cat Treats are Arriving for Halloween
Michael Hemsworth — September 16, 2021 — Marketing
References: temptationstreats & drugstorenews
The TEMPTATIONS Tasty Human cat treats are being launched by the brand as a humorous option for pet parents to pick up this Halloween as a way to satisfy their furry friends cravings. The treats are cheekily branded as featuring a human-flavored recipe that is further reinforced with the imagery of a cat preparing a concoction with human limbs spilling out. The treats are crafted with chicken, liver and beef flavors, and come in at under two-calories per treat.
Vice President of Marketing at Mars Petcare Craig Neely commented on the new TEMPTATIONS Tasty Human cat treats saying, "I’m sure every cat owner would agree that their cat can be unpredictable at times. Knowing that our cats share some DNA with lions and tigers makes those creepy cat stares a little more ominous, and that’s what inspired us to create this new product. It’s a unique way to celebrate the Halloween season and make sure our cats have a more appropriate snack on the menu — hopefully.”
Vice President of Marketing at Mars Petcare Craig Neely commented on the new TEMPTATIONS Tasty Human cat treats saying, "I’m sure every cat owner would agree that their cat can be unpredictable at times. Knowing that our cats share some DNA with lions and tigers makes those creepy cat stares a little more ominous, and that’s what inspired us to create this new product. It’s a unique way to celebrate the Halloween season and make sure our cats have a more appropriate snack on the menu — hopefully.”
Trend Themes
1. Humorous Pet Products - Brands can develop humorous-themed pet products to appeal to pet owners' sense of humor.
2. Novelty Pet Treats - Developing unique, novelty treats can differentiate a pet brand from competitors and generate buzz.
3. Humanization of Pets - Embracing the idea of humanizing pets can lead to the development of creative and unique pet products that cater to owners' emotional connection with their pets.
Industry Implications
1. Pet Food and Treats - Innovative pet food companies can create unique and unconventional recipes to differentiate themselves from competitors.
2. Pet Accessories and Toys - Brands can develop playful and joke-themed accessories and toys that align with humorous pet products.
3. Marketing and Advertising - Marketing and advertising agencies can work with pet brands to develop humorous and creative campaigns that appeal to pet owners.
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