Miller Lite's Bookable ‘70s Oasis Lets You Escape This Year
Grace Mahas — September 2, 2020 — World
References: ca.hotels
Miller Lite is helping fans escape this year and sending them to 1975 with its new bookable ‘70s oasis, dubbed the Miller Timeshare. Decked out in retro decor, the nostalgic promotion is located in Michigan, where the brand was introduced in 1975.
“End of summer travel looks a little different this year,” said Courtney Dugan, director of activation for Miller Lite. “But it’s still time for Miller Time, so Miller Lite created the Miller Timeshare, a groovy space for a small group to get together, put on a record, crack open some beers, and escape 2020 for a couple of days.”
The Miller Timeshare features an avocado-colored kitchen, funky furniture, groovy shag carpets, and rad wood paneling. Guests can also entertain themselves with a pinball machine, a functioning old school record player with records, and retro ‘70s board games. In addition, the pad boasts a retro mini-bar with old school snacks like Funyuns, Ring Pops, Ding Dongs, and of course, Miller Lite. Plus, guests can lounge in ‘70s slippers and play cards, frisbee, or attempt to break a Rubik's cube.
To book this '70s oasis, fans can visit Hotels.com starting September 4 at 9 AM CST. Bookings are available between September 10 and September 30 for up to eight people.
“End of summer travel looks a little different this year,” said Courtney Dugan, director of activation for Miller Lite. “But it’s still time for Miller Time, so Miller Lite created the Miller Timeshare, a groovy space for a small group to get together, put on a record, crack open some beers, and escape 2020 for a couple of days.”
The Miller Timeshare features an avocado-colored kitchen, funky furniture, groovy shag carpets, and rad wood paneling. Guests can also entertain themselves with a pinball machine, a functioning old school record player with records, and retro ‘70s board games. In addition, the pad boasts a retro mini-bar with old school snacks like Funyuns, Ring Pops, Ding Dongs, and of course, Miller Lite. Plus, guests can lounge in ‘70s slippers and play cards, frisbee, or attempt to break a Rubik's cube.
To book this '70s oasis, fans can visit Hotels.com starting September 4 at 9 AM CST. Bookings are available between September 10 and September 30 for up to eight people.
Trend Themes
1. Nostalgic Escapes - Opportunity for brands to create bookable retro-themed spaces that allow people to escape from the present and indulge in nostalgic experiences.
2. Retro Decor Revival - Growing demand for retro-inspired interior design, creating opportunities for businesses in furniture, home decor, and design industries to cater to this trend.
3. Experiential Marketing - Brands can leverage immersive and memorable experiences like the Miller Timeshare to engage consumers and reinforce brand loyalty.
Industry Implications
1. Hospitality and Tourism - Hotels, resorts, and vacation rental companies can tap into the trend of bookable retro-themed spaces to attract customers seeking unique and nostalgic experiences.
2. Food and Beverage - Opportunity for food and beverage companies to collaborate with retro-themed spaces, offering branded snacks and beverages that enhance the nostalgic experience.
3. Entertainment and Gaming - Retro-themed spaces can partner with entertainment and gaming companies to provide vintage arcade games, record players, and board games, creating a unique entertainment experience.
5.4
Score
Popularity
Activity
Freshness
