These Maplewood Brewery & Distillery Canned Cocktails are Flavorful
Michael Hemsworth — July 21, 2021 — Marketing
References: maplewoodbrew & bevnet
The Maplewood Brewery & Distillery canned cocktails are the latest offering from the company that will provide consumers with an alternative option to try out this summer. The drinks come in three initial flavors to start including the Palmer Square, Whiskey Sour and the Rum Punch, which are all formulated to help the distillery's premium spirits shine through. The drinks feature an ABV between 10% and 15%, and will come in four-packs at a price point of $16.99 each.
Maplewood's Distiller Patrick Terwedo spoke on the new Maplewood Brewery & Distillery canned cocktails saying, "Our spirit program has always been small, but we’ve been eager to share our products with our local customers. We’re excited for the opportunity to combine our production team’s knowledge of blending flavors to expand our spirits presence in the market, while continuing to grow our award winning spirits program."
Maplewood's Distiller Patrick Terwedo spoke on the new Maplewood Brewery & Distillery canned cocktails saying, "Our spirit program has always been small, but we’ve been eager to share our products with our local customers. We’re excited for the opportunity to combine our production team’s knowledge of blending flavors to expand our spirits presence in the market, while continuing to grow our award winning spirits program."
Trend Themes
1. Canned Craft Cocktails - The trend of canned craft cocktails is disrupting the traditional cocktail industry by providing consumers with a convenient and ready-to-drink option.
2. Flavor Innovation - Distilleries who innovate with new and unique flavor combinations within their canned cocktails will be able to differentiate themselves in the market.
3. Premium Canned Drinks - The trend of premium canned drinks is disrupting the ready-to-drink market by providing consumers with a high-quality, on-the-go beverage option.
Industry Implications
1. Craft Spirits Industry - The introduction of canned cocktails can help distilleries expand their spirits presence and gain a competitive edge in the market.
2. Ready-to-drink Industry - The premium and innovative canned cocktail trend is disrupting the ready-to-drink industry, challenging companies to innovate and offer higher-quality options.
3. Convenience and Beverage Industry - Canned cocktails offer a convenient and portable option for consumers, disrupting traditional beverage consumption habits and opening up opportunities for retailers and distributors.
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