Target dealworthy Has Nearly 400 Products at $10 or Less
Michael Hemsworth — February 15, 2024 — Business
References: target & storebrands
The Target dealworthy product range has been added to the retailer's private label lineup as a series of items that prioritize value and keep costs low for today's shoppers to appreciate.
The product range includes nearly 400 items in categories like apparel, accessories, essentials, beauty, electronics and home, which are priced starting at less than $1. The range also features most of the items priced at $10 or less to help shoppers know they're getting a good deal when they come across the brand's latest private label.
Executive Vice President and Chief Food, Essentials and Beauty Officer Rick Gomez spoke on the Target dealworthy product range saying, "With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price. We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target."
The product range includes nearly 400 items in categories like apparel, accessories, essentials, beauty, electronics and home, which are priced starting at less than $1. The range also features most of the items priced at $10 or less to help shoppers know they're getting a good deal when they come across the brand's latest private label.
Executive Vice President and Chief Food, Essentials and Beauty Officer Rick Gomez spoke on the Target dealworthy product range saying, "With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price. We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target."
Trend Themes
1. Budget-friendly Private Label - The rise of Target's dealworthy product range reflects a growing trend for budget-conscious consumers who prioritize low-cost options without compromising quality.
2. Value-oriented Shopping - In response to the market demand for affordable goods, Target's dealworthy lineup offers nearly 400 products priced at $10 or less, catering to value-minded shoppers.
3. Accessible Everyday Essentials - Target's dealworthy brand provides easy access to a wide range of affordable everyday basics in various categories, such as apparel, accessories, essentials, beauty, electronics, and home.
Industry Implications
1. Retail - The success of Target's dealworthy private label exemplifies the potential for retailers to capitalize on the trend of offering budget-friendly products to increase customer appeal and loyalty.
2. Apparel and Accessories - The emergence of Target's dealworthy product range presents disruptive innovation opportunities within the apparel and accessories industry by providing affordable options that maintain quality and style.
3. Consumer Electronics - Target's dealworthy lineup, which includes electronics priced below $10, highlights the potential for disruptive innovation in the consumer electronics industry by offering more accessible and affordable technology.
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