Bed Bath & Beyond's Wild Sage Shares Eclectic Decor for Young Adults
Laura McQuarrie — June 23, 2021 — Art & Design
References: bedbathandbeyond & prnewswire
Bed Bath & Beyond's Wild Sage is a new brand that makes decor for young adults that's eclectic, free-spirited and stylish. The brand produces everything from furniture and bath products to table linens and it appeals to everyone who's young at heart and fashion-forward.
The affordably priced brand is launching at a time when many students are preparing to return to college and they will be excited to outfit their homes or dorm rooms with styles that support authentic self-expression. With prices starting at $4 for bath items and $5 for table linens, the brand speaks to fashionable young consumers who want their physical spaces to tell the story of who they are. The eclectic product mix is ever-changing and influenced by global styles, youthful motifs, mixed materials and craftsmanship.
The affordably priced brand is launching at a time when many students are preparing to return to college and they will be excited to outfit their homes or dorm rooms with styles that support authentic self-expression. With prices starting at $4 for bath items and $5 for table linens, the brand speaks to fashionable young consumers who want their physical spaces to tell the story of who they are. The eclectic product mix is ever-changing and influenced by global styles, youthful motifs, mixed materials and craftsmanship.
Trend Themes
1. Eclectic Decor - The rise in popularity of eclectic decor presents opportunities for businesses to offer unique and personalized home decor options for young adults.
2. Authentic Self-expression - Businesses can capitalize on the trend of young adults seeking authentic self-expression through their living spaces by offering customizable and personalized decor options.
3. Affordable Fashion-forward Products - The demand for affordable yet stylish products for young adults presents opportunities for businesses, especially in the home decor and accessories industries.
Industry Implications
1. Home Decor - The rise in popularity of eclectic decor and the demand for personalized products presents opportunities for disruptive innovation in the home decor industry.
2. Fashion - The trend of young adults seeking authentic self-expression through their living spaces presents opportunities for the fashion industry to offer unique and customizable accessories.
3. Retail - The demand for affordable yet stylish products for young adults presents opportunities for disruptive innovation in the retail industry, specifically in the areas of e-commerce and personalized shopping experiences.
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