Domino's Australia is Implementing 'Tap & Take Only' Concept Stores
Laura McQuarrie — July 10, 2019 — Lifestyle
References: dominos.au & franchisebusiness.au
Ever at the forefront of offering innovative ways for people to pick up and receive its products, Domino's is exploring the creation of Tap & Take Only concept stores in Australia. In a bid to maximize customer convenience, Domino's is experimenting with these cashless stores, which will focus on getting customers hot meals faster than before with reduced in-store lines and delivery wait times.
True to its name, the Tap & Take Only store invites consumers to tap a card, phone, smartwatch or even a finger to collect their order. As well as benefitting customers, the experimental store format has the potential to increase safety for staff, as no cash will be kept on the premises, or will be carried by the people who go out to make pizza deliveries.
True to its name, the Tap & Take Only store invites consumers to tap a card, phone, smartwatch or even a finger to collect their order. As well as benefitting customers, the experimental store format has the potential to increase safety for staff, as no cash will be kept on the premises, or will be carried by the people who go out to make pizza deliveries.
Trend Themes
1. Cashless Transactions - The implementation of Tap & Take Only concept stores by Domino's Australia highlights the growing trend towards cashless transactions in the food industry.
2. Customer Convenience - The Tap & Take Only concept stores aim to maximize customer convenience by reducing in-store lines and delivery wait times.
3. Contactless Payments - The use of tap card, phone, smartwatch, or finger for order collection signifies the increasing popularity of contactless payments in the retail sector.
Industry Implications
1. Food Delivery - The Tap & Take Only concept stores present a disruptive innovation opportunity for the food delivery industry to streamline the order pick-up process and enhance customer satisfaction.
2. Mobile Payments - The implementation of cashless stores by Domino's Australia creates opportunities for the mobile payment industry to partner and offer seamless payment solutions.
3. Restaurant Technology - The Tap & Take Only concept stores indicate a potential for disruption within the restaurant technology industry, particularly in terms of order management and customer experience.
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