The Flatstone Pizza Co. Concept Includes All Required Product
Michael Hemsworth — February 2, 2021 — Business
References: countrychoice & talkingretail
The Flatstone Pizza Co. concept has been created by Country Choice in the UK as a way to help convenience store retailers take advantage of the popularity of takeout pizza amongst their customer base.
The concept offers partly baked vegan pizza bases along with a tomato sauce and an array of toppings along with two types of grate cheese. The concept would come with step-by-step recipe cards, all the equipment needed to prepare the pizzas and the required appliances to cook them to perfection.
The Flatstone Pizza Co. concept from Country Choice was explained further by Retail Operations Manager Neil Lindsell who said, "Demand for pizza continues to grow, driven by big brand advertising and the growing home delivery sector.
As a result, 85% of Brits now buy pizza so there has never been a better time for retailers to add it to their menu. The opportunity to include pizza as part of a takeaway or home delivery option is particularly beneficial to a retailer’s food to go offer as it allows them to extend it into the evening and secure incremental sales of accompaniments such as salad and alcohol."
The concept offers partly baked vegan pizza bases along with a tomato sauce and an array of toppings along with two types of grate cheese. The concept would come with step-by-step recipe cards, all the equipment needed to prepare the pizzas and the required appliances to cook them to perfection.
The Flatstone Pizza Co. concept from Country Choice was explained further by Retail Operations Manager Neil Lindsell who said, "Demand for pizza continues to grow, driven by big brand advertising and the growing home delivery sector.
As a result, 85% of Brits now buy pizza so there has never been a better time for retailers to add it to their menu. The opportunity to include pizza as part of a takeaway or home delivery option is particularly beneficial to a retailer’s food to go offer as it allows them to extend it into the evening and secure incremental sales of accompaniments such as salad and alcohol."
Trend Themes
1. Convenience Store Pizza Concepts - Convenience stores can expand their food to go offerings by adding pizza concepts.
2. Partly Baked Pizza Bases - Partly baked pizza bases are an innovative solution for convenience stores looking to offer fresh and customizable pizza to their customers.
3. Home Delivery of Convenience Store Food - Convenience stores can take advantage of the growing demand for home delivery options by offering a pizza concept as part of their food to go menu.
Industry Implications
1. Convenience Stores - Convenience stores can benefit from offering a pizza concept as part of their food to go menu, allowing them to expand their offerings and increase sales.
2. Foodservice Equipment Suppliers - Suppliers of foodservice equipment can provide convenience stores with the necessary appliances and tools needed to offer a pizza concept as part of their food to go menu.
3. Pizza Toppings Suppliers - Suppliers of pizza toppings can partner with convenience stores to offer customizable options for their pizza concept, providing a disruptive innovation opportunity to the pizza industry.
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