The Oddfellows Ice Cream Company Serves a Tall Ice Cream Treat
Laura McQuarrie — April 1, 2017 — Lifestyle
References: oddfellowsnyc & hellogiggles
As getting an ice cream cone with one or two scoops is fairly standard, Oddfellows Ice Cream Company takes desserts to new heights with its towering 12-inch-tall ice cream cones.
On top of the three ice cream scoops that are carefully placed on top of one another, the Oddfellows Ice Cream Company even adds a cookie, standing upright, to add to the height of the dessert creation. Needless to say, many foodies are flocking to the New York City location to try the treat and take photos to share on social media to document the ice cream creation.
As Oddfellows prides itself on making fresh, small-batch ice cream regularly, the flavors that it offers are constantly on rotation. Currently, decadent varieties like Matcha Crunch, Black Pepper Fig and Lemon Rosemary Olive Oil are available.
On top of the three ice cream scoops that are carefully placed on top of one another, the Oddfellows Ice Cream Company even adds a cookie, standing upright, to add to the height of the dessert creation. Needless to say, many foodies are flocking to the New York City location to try the treat and take photos to share on social media to document the ice cream creation.
As Oddfellows prides itself on making fresh, small-batch ice cream regularly, the flavors that it offers are constantly on rotation. Currently, decadent varieties like Matcha Crunch, Black Pepper Fig and Lemon Rosemary Olive Oil are available.
Trend Themes
1. Tall Ice Cream Cones - Disruptive innovation opportunity: Creating unique and Instagrammable dessert experiences by offering extra-tall ice cream cones with creative toppings.
2. Small-batch Ice Cream - Disruptive innovation opportunity: Meeting the demand for artisanal and constantly rotating ice cream flavors by offering small-batch production and frequent flavor changes.
3. Social Media-worthy Desserts - Disruptive innovation opportunity: Catering to the desire for visually appealing and shareable desserts by creating desserts that are specifically designed for Instagram and other social media platforms.
Industry Implications
1. Ice Cream - Disruptive innovation opportunity: Introducing new product variations and experiences in the ice cream industry by offering unique and innovative ice cream creations.
2. Food and Beverage - Disruptive innovation opportunity: Capitalizing on the trend of experiential dining by creating visually stunning and shareable desserts that attract customers and generate buzz for restaurants and dessert shops.
3. Hospitality - Disruptive innovation opportunity: Differentiation in the hospitality sector by offering specialty desserts that provide guests with unique and memorable dining experiences.
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