The Insomnia Cookies Cookies IN Ice Cream is Indulgent
Michael Hemsworth — July 16, 2022 — Marketing
References: insomniacookies & brandeating
The Insomnia Cookies Cookies IN Ice Cream is a new lineup of frozen desserts hitting the brand's various locations across the Mid-Atlantic for consumers to try out during the warm weather months.
The ice cream range includes several cookie-packed options to choose from including Caramellionaire, Moon Tracks, Cookies 'N Dream, Dreamweaver, Cookie D'ough, Minterstellar, Vanilla and Chocolate. The brand is also serving up a variety of specialty cookies it's calling Ice Cream AS Cookies including Deluxe Hot Fudge Sundae, Classic Banana Split and Classic Root Beer Float.
The Insomnia Cookies Cookies IN Ice Cream collection offers a distinctly rich option for avid fans or curious patrons to try out when looking for a new way to enjoy cookies. The collection of ice creams are expected to arrive at all the brand's locations in the US in the near future.
Image Credit: Insomnia Cookies
The ice cream range includes several cookie-packed options to choose from including Caramellionaire, Moon Tracks, Cookies 'N Dream, Dreamweaver, Cookie D'ough, Minterstellar, Vanilla and Chocolate. The brand is also serving up a variety of specialty cookies it's calling Ice Cream AS Cookies including Deluxe Hot Fudge Sundae, Classic Banana Split and Classic Root Beer Float.
The Insomnia Cookies Cookies IN Ice Cream collection offers a distinctly rich option for avid fans or curious patrons to try out when looking for a new way to enjoy cookies. The collection of ice creams are expected to arrive at all the brand's locations in the US in the near future.
Image Credit: Insomnia Cookies
Trend Themes
1. Cookie-infused Ice Creams - Opportunity for ice cream brands to incorporate unique cookie flavors into their frozen desserts.
2. Specialty Ice Cream Cookies - Innovation for bakeries to develop cookies designed specifically to be paired with ice cream.
3. Frozen Dessert Combinations - Potential for restaurants and cafes to create unique desserts by combining various frozen desserts like ice cream and sorbet.
Industry Implications
1. Ice Cream - Opportunity for existing ice cream brands to experiment with new flavors and variations to attract more customers.
2. Bakery - Innovation for bakeries to expand their product line by creating baked treats like cookies designed to be paired with ice cream.
3. Restaurants and Cafes - Potential for restaurants and cafes to offer new and unique dessert options, by experimenting with combining various frozen desserts.
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