Une Femme Wines' Project Gather Offers Wine for Up to 95% Off
Laura McQuarrie — June 29, 2023 — Lifestyle
References: unefemmewines & prnewswire
In preparation for National Friendship Day, Une Femme Wines is inspiring women to get together as part of a community initiative called Project Gather. For anyone who signs up to host a girls' night through Project Gather, the sparkling wine company will offer its two award-winning California sparkling wines—The Betty and The Callie' rosé—up to 95% off.
This project is just one of the ways that Une Femme is committed to gathering, uplifting and connecting women. "I co-founded Une Femme with a goal to celebrate, uplift and advance women in the wine world and beyond," says Une Femme CEO and co-founder Jen Pelka, "The first step in broadly achieving that is to get as many women as possible to ritualize gathering with each other."
This project is just one of the ways that Une Femme is committed to gathering, uplifting and connecting women. "I co-founded Une Femme with a goal to celebrate, uplift and advance women in the wine world and beyond," says Une Femme CEO and co-founder Jen Pelka, "The first step in broadly achieving that is to get as many women as possible to ritualize gathering with each other."
Trend Themes
1. Community Initiatives - Une Femme Wines' Project Gather sparks community engagement by offering wine discounts for girls' night events, inspiring other companies to create similar initiatives that bring people together.
2. Female Empowerment - Une Femme Wines' commitment to uplifting and connecting women through their Project Gather initiative presents an opportunity for businesses to focus on empowering women in various industries.
3. Discount Marketing Strategies - The use of up to 95% off discounts by Une Femme Wines for girls' night events can inspire other industries to explore creative and disruptive marketing strategies to attract and retain customers.
Industry Implications
1. Wine Industry - Une Femme Wines' Project Gather showcases a disruptive innovation opportunity in the wine industry by leveraging community engagement to increase brand exposure and customer loyalty.
2. Hospitality Industry - The concept of girls' night wine discounts offered by Une Femme Wines presents an opportunity for the hospitality industry to create inclusive and appealing experiences for women, encouraging social gatherings.
3. Marketing and Advertising Industry - Une Femme Wines' discount marketing strategy for girls' night events highlights an opportunity for the marketing and advertising industry to explore innovative and attention-grabbing tactics to attract target audiences.
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