Kopparberg's 'Swengland' Campaign Gives Away Faux Moustaches
Katherinev123 — June 12, 2012 — Lifestyle
References: facebook & marketingweek
For the upcoming Euro 2012 soccer game between Sweden and England, the cider brand Kopparberg is launching a quirky 'Swengland' campaign, in which Swengland fan packages are being given away to fans living in both nations before the game. These special fan packs include fake "English moustaches" and "Swedish moustaches," along with double-sided hand flags representing each of the two countries.
The Swengland campaign, created by PR agency Margaret and run on Kopparberg's Facebook page, aims to elevate the brand's online interactions and bring fans from both Sweden and England together. According to Rob Calder, Kopparberg's head of marketing, it is trying to combine the two countries in a fun way that goes hand-in-hand with the company's 'Un-established since 1882' brand message.
The Swengland campaign, created by PR agency Margaret and run on Kopparberg's Facebook page, aims to elevate the brand's online interactions and bring fans from both Sweden and England together. According to Rob Calder, Kopparberg's head of marketing, it is trying to combine the two countries in a fun way that goes hand-in-hand with the company's 'Un-established since 1882' brand message.
Trend Themes
1. Fan Engagement Through Quirky Campaigns - Opportunities to engage fans through unconventional and entertaining campaigns, like giving away faux facial hair.
2. Cross-cultural Marketing - Innovative marketing strategies that bridge cultural differences and bring fans from different nations together.
3. Brand Message Through Fun Initiatives - Disruptive innovation opportunities to promote brand message through interactive and enjoyable initiatives.
Industry Implications
1. Cider and Beverage Industry - Innovations in the cider and beverage industry to create unique marketing campaigns that resonate with consumers.
2. Sports and Event Marketing - Opportunities for disruptive innovation in sports and event marketing to create memorable experiences for fans.
3. Social Media and Online Marketing - Incorporating creative and engaging campaigns on social media platforms to enhance online interactions and brand engagement.
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