These New Uncle Matt’s Organic Juice Boxes Come in Two Flavors
Michael Hemsworth — September 30, 2022 — Marketing
References: unclematts & foodbev
Juice boxes are a lunchtime staple but are often associated with recipes packed with sugar, which is something these new Uncle Matt’s Organic juice boxes are here to change.
The juice boxes come in two options including No Sugar Added Lemonade and No Sugar Added Strawberry Lemonade, which are both shelf-stabler and contain one-gram or less of sugar. Sweetened with stevia, the juices contain 150% of the daily recommended intake of vitamin C along with 25% of the recommended vitamin D.
VP of Marketing and Innovation Susan McLean commented on the new Uncle Matt’s Organic juice boxes saying, "As a parent, I am especially excited about the launch of Uncle Matt’s Organic No Sugar Added Lemonade juice boxes that are both kid and mum approved."
The juice boxes come in two options including No Sugar Added Lemonade and No Sugar Added Strawberry Lemonade, which are both shelf-stabler and contain one-gram or less of sugar. Sweetened with stevia, the juices contain 150% of the daily recommended intake of vitamin C along with 25% of the recommended vitamin D.
VP of Marketing and Innovation Susan McLean commented on the new Uncle Matt’s Organic juice boxes saying, "As a parent, I am especially excited about the launch of Uncle Matt’s Organic No Sugar Added Lemonade juice boxes that are both kid and mum approved."
Trend Themes
1. No-sugar-added Products - Creating more products with no sugar added and using plant-based sweeteners provides a disruptive innovation opportunity for brands in the beverage and food industries.
2. Shelf-stable Beverages - The demand for shelf-stable and on-the-go beverages is increasing, presenting an opportunity for innovation in packaging and ingredient formulations for the beverage industry.
3. Functional Beverages - Adding functional benefits such as vitamins and minerals to beverages appeals to health-conscious consumers and offers a disruptive innovation opportunity for brands in the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from developing more no-sugar-added, shelf-stable, and functional beverage options to appeal to health-conscious consumers.
2. Food Industry - The food industry can explore no-sugar-added options in creating lunchtime staples such as snacks and meals to meet the demand for healthier options.
3. Packaging Industry - The packaging industry can innovate in creating sustainable and convenient packaging options to meet the increasing demand for on-the-go and shelf-stable beverages.
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