Home Improvement Company B&Q Set Up a Sustainable Treehouse
Laura McQuarrie — June 1, 2017 — Art & Design
References: diy & eventmagazine
DIY and home improvement retailer B&Q recently set up a unique sustainable treehouse in a most unexpected place—on a crane.
The newly launched Canopy & Stars at Crane 29 experience has been three years in the making and three weeks under construction. The structure takes the form of a low-impact, zero-carbon building that is made from sustainable building materials from B&Q. Despite its unusual location, the treehouse on a crane is outfitted with everything from pollinating plants to small-space solutions, demonstrating the ease with which consumers may take away similar ideas for their own homes.
For the months that the Canopy & Stars at Crane 29 is installed, it will welcome hundreds of visitors and all profits will be put towards Friends of the Earth.
The newly launched Canopy & Stars at Crane 29 experience has been three years in the making and three weeks under construction. The structure takes the form of a low-impact, zero-carbon building that is made from sustainable building materials from B&Q. Despite its unusual location, the treehouse on a crane is outfitted with everything from pollinating plants to small-space solutions, demonstrating the ease with which consumers may take away similar ideas for their own homes.
For the months that the Canopy & Stars at Crane 29 is installed, it will welcome hundreds of visitors and all profits will be put towards Friends of the Earth.
Trend Themes
1. Sustainable Treehouses - The trend of constructing treehouses using sustainable materials presents an opportunity for eco-friendly home improvement solutions.
2. Unconventional Structures - The trend of building structures in unexpected places, like a treehouse on a crane, creates unique and memorable experiences for consumers.
3. Small-space Solutions - The trend of incorporating small-space solutions in unconventional structures, such as the treehouse on a crane, offers innovative ideas for maximizing limited living spaces.
Industry Implications
1. Home Improvement Retail - The home improvement retail industry can capitalize on the trend of sustainable treehouses by offering eco-friendly building materials and solutions.
2. Hospitality - The hospitality industry can embrace the trend of unconventional structures by incorporating unique accommodations, such as treehouses on cranes, to attract adventurous travelers.
3. Architecture and Design - The architecture and design industry can explore the trend of small-space solutions in unconventional structures to create innovative and space-efficient living environments.
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