TRASHMANGRN Partners with Nike and Billie Eilish on Sustainable Capsule
Niko Pajkovic — July 19, 2022 — Eco
References: trashmangrn & hypebeast
TRASHMANGRN, a boutique fashion brand specializing in handcrafted and upcycled clothing, has partnered with superstar singer Billie Eilish, sportswear giant Nike, and non-profit organization Goodwill to release a sustainable apparel capsule.
The garments included in this one-of-a-kind capsule are made from vintage Nike pieces, including 80s-era windbreakers, crewnecks, and hoodies. These retro pieces have been repurposed by TRASHMANGRN with bespoke patchwork, hand-dye treatments, militia accents, and RiRi Zippers. Meanwhile, structurally, the pieces borrow from Billie Eilish's signature relaxed fit preferences and, therefore, feature almost entirely oversized silhouettes.
The new sustainability-focused collection arrives with an accompanying campaign that was shot in Cebu, Philippines. The campaign's photographer, Jayson Palacio, said that the photoshoot intended to capture the notion of “beauty in ruggedness."
Image Credit: TRASHMANGRN
The garments included in this one-of-a-kind capsule are made from vintage Nike pieces, including 80s-era windbreakers, crewnecks, and hoodies. These retro pieces have been repurposed by TRASHMANGRN with bespoke patchwork, hand-dye treatments, militia accents, and RiRi Zippers. Meanwhile, structurally, the pieces borrow from Billie Eilish's signature relaxed fit preferences and, therefore, feature almost entirely oversized silhouettes.
The new sustainability-focused collection arrives with an accompanying campaign that was shot in Cebu, Philippines. The campaign's photographer, Jayson Palacio, said that the photoshoot intended to capture the notion of “beauty in ruggedness."
Image Credit: TRASHMANGRN
Trend Themes
1. Upcycled Fashion - There is a growing trend towards upcycling fashion to minimize waste and reduce the environmental impact of the industry.
2. Sustainable Capsules - Sustainable fashion capsules are becoming increasingly popular as consumers prioritize eco-conscious choices in their purchasing decisions.
3. Retro Revival - Reviving vintage clothing and incorporating retro features into modern designs is a trend that appeals to consumers who seek nostalgic and distinctive fashion options.
Industry Implications
1. Fashion - The fashion industry has an opportunity to adopt more eco-friendly practices and embrace the upcycling trend while meeting the needs of consumers seeking fashion-forward yet sustainable garments.
2. Sportswear - Sportswear companies like Nike can embrace sustainable practices and encourage consumers to invest in eco-conscious fashion products through partnerships with companies like TRASHMANGRN.
3. Non-profit Organizations - Non-profit organizations like Goodwill can leverage upcycling partnerships with eco-conscious fashion brands to promote sustainability and social responsibility while generating revenue to support their missions.
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