Timberland Unveiled its New ‘Comfort from Nature’ Line
Grace Mahas — July 21, 2022 — Eco
References: timberland
Timberland recently unveiled the new ‘Comfort from Nature’ collection that boasts fabrics made from impossibly soft recycled cotton and wood pulp, TENCEL™ Lyocell fibers using REFIBRA™ technology. The collection is made of lightweight, durable fabric that is both breathable and cooling.
In addition, the Comfort from Nature series is expertly crafted exclusively from renewable and recycled materials including upcycled cotton scraps from several garment productions. According to the brand, "it starts with wood pulp from eucalyptus trees, a renewable raw material that comes from sustainably managed forests." This wood pulp is then converted to fibers that are mixed with excess cotton from manufacturing that would have otherwise gone to waste. This combined raw material is finally transformed to produce new virgin TENCEL™ Lyocell fibers to make the fabric, then the garment.
Priced under $100, the ‘Comfort From Nature’ collection is now available to shop via Timberland's website and includes t-shirts, sweatpants, and hoodies.
Image Credit: Timberland
In addition, the Comfort from Nature series is expertly crafted exclusively from renewable and recycled materials including upcycled cotton scraps from several garment productions. According to the brand, "it starts with wood pulp from eucalyptus trees, a renewable raw material that comes from sustainably managed forests." This wood pulp is then converted to fibers that are mixed with excess cotton from manufacturing that would have otherwise gone to waste. This combined raw material is finally transformed to produce new virgin TENCEL™ Lyocell fibers to make the fabric, then the garment.
Priced under $100, the ‘Comfort From Nature’ collection is now available to shop via Timberland's website and includes t-shirts, sweatpants, and hoodies.
Image Credit: Timberland
Trend Themes
1. Sustainable Apparel - Developing functional and stylish clothing that is eco-friendly and ethical.
2. Recycled Materials - Increasing the use of post-consumer plastic waste and textile waste in fabric production.
3. Renewable Textiles - Exploring the use of renewable resources like wood pulp as a raw material for fabric production.
Industry Implications
1. Fashion and Apparel - Creating sustainable and ethical clothing lines as a unique selling point and competitive advantage.
2. Textile Manufacturing - Innovating new fabric production techniques and machinery that utilize eco-friendly and recycled materials.
3. Sustainability Consulting - Providing guidance and services to businesses looking to improve their sustainability practices and eco-friendliness.
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