Kaisho's Supplement Packets are Filled with Tuna, Salmon & Sweet Shrimp
Laura McQuarrie — August 25, 2018 — Lifestyle
References: kaisho.thebase.in & grapee.jp
Pharmacies and convenience stores in Japan are commonly stocked with supplement packets that are labeled with the names of vitamins or their specific functional benefits. Kaisho is a fishery that is putting a fresh spin on this idea by launching its own Protein, Vitamin B6 and Vitamin B12 supplements made from sashimi.
The frozen packets are filled with pre-portioned servings for a convenient way to supplement one's diet with real food. When it comes to enjoying the packs, consumers are invited to thaw them, add a splash of soy sauce to enhance the flavor, and enjoy with the attached fork for a mess-free eating experience.
Kaisho's unique supplement product line includes tuna for protein, salmon for Vitamin B6 and sweet shrimp for B12.
The frozen packets are filled with pre-portioned servings for a convenient way to supplement one's diet with real food. When it comes to enjoying the packs, consumers are invited to thaw them, add a splash of soy sauce to enhance the flavor, and enjoy with the attached fork for a mess-free eating experience.
Kaisho's unique supplement product line includes tuna for protein, salmon for Vitamin B6 and sweet shrimp for B12.
Trend Themes
1. Fish-based Supplement Packets - The trend of creating supplement packets using fresh fish offers a unique alternative to traditional vitamin supplements.
2. Convenience and Portability - The trend of pre-portioned servings in frozen packets provides a convenient and mess-free way to supplement one's diet on the go.
3. Sustainable Seafood Supplements - The trend of using fishery products for supplement packets promotes sustainable seafood consumption and reduces waste.
Industry Implications
1. Pharmaceuticals and Supplements - The pharmaceutical industry can explore the innovation opportunity of creating fish-based supplement packets as an alternative to traditional vitamin supplements.
2. Food and Beverage - The food and beverage industry can leverage the convenience and portability trend of pre-portioned fish-based supplement packets to cater to health-conscious consumers.
3. Sustainable Fisheries - The sustainable fisheries industry can tap into the trend of using fishery products for supplement packets to promote environmentally-friendly seafood consumption.
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