John West's Nutrient-Rich Tuna Supports the Immune System and More
Laura McQuarrie — September 9, 2021 — Lifestyle
References: johnwest.au & foodanddrinktechnology
John West is introducing a nutrient-rich tuna range that boasts additional functional health benefits to support consumers who lead active lives and desire simple and healthy choices. These products build upon the fact that tuna is rich in protein and they offer additional ingredients to reinforce health and wellness.
In the range, there's Energy tuna in spring water with Vitamin B to fight tiredness and fatigue, omega-rich Heart tuna in rapeseed oil and Immunity, enhanced with Vitamin C to bolster the immune system. The ready-to-eat products are targeted at younger consumers who are seeking out great-tasting, healthy and convenient meal options that feed into a busy lifestyle. Jon Burton, international marketing director, John West Foods, says: “We know that shoppers are more likely to buy the everyday fish category for practicality and convenience rather than health. There is a huge opportunity to leverage health as an innovation driver and connect with younger, more health-conscious consumers."
In the range, there's Energy tuna in spring water with Vitamin B to fight tiredness and fatigue, omega-rich Heart tuna in rapeseed oil and Immunity, enhanced with Vitamin C to bolster the immune system. The ready-to-eat products are targeted at younger consumers who are seeking out great-tasting, healthy and convenient meal options that feed into a busy lifestyle. Jon Burton, international marketing director, John West Foods, says: “We know that shoppers are more likely to buy the everyday fish category for practicality and convenience rather than health. There is a huge opportunity to leverage health as an innovation driver and connect with younger, more health-conscious consumers."
Trend Themes
1. Functional Food - Creating food products with added functional health benefits can disrupt the traditional food industry and appeal to health-conscious consumers.
2. Convenience Foods with Health Benefits - Developing and marketing ready-to-eat food products with added health benefits, such as vitamins and nutrients, can attract busy, health-aware consumers.
3. Targeting Health-conscious Consumers - Focusing on the increasingly health-aware consumer market can drive product innovation and enable companies to tap into a growing segment of the market.
Industry Implications
1. Canned Foods - Introducing products with added health benefits can disrupt the traditional canned food industry and attract younger, health-conscious consumers.
2. Ready-to-eat Foods - Innovating with ready-to-eat food products that cater to consumers seeking health and convenience can disrupt the food industry.
3. Fish Products - Developing functional fish products that provide added nutritional benefits, such as vitamins and omega-3s, can attract health-conscious consumers and differentiate companies in the fish industry.
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