REN Clean Skincare & Lookfantastic Use Recycled Paper Boxes
Laura McQuarrie — June 10, 2021 — Eco
References: cosmeticsbusiness
Lookfantastic shares compact samples of products from REN Clean Skincare in sustainable skincare subscription boxes that are made from 100% recycled paper. The recycled Eco Kraft paper boxes by UK-based packaging company Pollard Boxes hold a selection of miniature skincare products, so that the product discovery process doesn't have to be hampered by wasteful packaging.
The colorful packaging was created with vegetable-based inks and once the box is opened, there's shredded Kraft paper to keep the miniature skincare products safe. To encourage customers to reuse the box, there are instructions on the inside lid that offers ideas for how the storage solution could be repurposed. There's also a QR code that links to an online beauty magazine for even more content.
The colorful packaging was created with vegetable-based inks and once the box is opened, there's shredded Kraft paper to keep the miniature skincare products safe. To encourage customers to reuse the box, there are instructions on the inside lid that offers ideas for how the storage solution could be repurposed. There's also a QR code that links to an online beauty magazine for even more content.
Trend Themes
1. Eco-friendly Subscription Packaging - As consumers become more environmentally conscious, there is an opportunity for subscription services to implement sustainable packaging solutions such as the use of 100% recycled paper boxes.
2. Vegetable-based Inks - By using vegetable-based inks, companies can not only reduce their environmental impact but also appeal to health-conscious consumers who prefer natural and non-toxic products.
3. Repurposable Packaging - Including instructions and ideas on how to repurpose packaging can add value for customers, as well as showcase a company's commitment to sustainability.
Industry Implications
1. Skincare - The skincare industry can benefit from incorporating sustainable packaging solutions to appeal to environmentally conscious consumers and increase brand loyalty.
2. Packaging - Packaging companies have an opportunity to develop innovative, eco-friendly solutions in response to increasing demand for sustainable packaging options.
3. Subscription Services - Subscription services can differentiate themselves and attract socially responsible consumers by using sustainable packaging materials, such as 100% recycled paper boxes.
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