The New Quaker SuperGrains Range Provides a Nutritional Boost
Katherine Pendrill — April 22, 2016 — Lifestyle
References: quakeroats & foodbev
Quaker recently launched its new SuperGrains range to provide consumers with more nutritious breakfast options. Packed with healthy ingredients such as oats, barley and flax, the new range is designed to appeal to consumers who are looking to increase the variety of grains in their diet.
The new SuperGrains range includes both hot cereals and granola mixes that are made with nutrient-dense ingredients. The hot cereal range includes instant porridge mixtures made with a blend of oats, rye, barley, flax and quinoa. These hot cereals are available in two different flavors and they contain seven grams of protein and five grams of fiber. The granola mixtures are also made with a mix of different grains, including oats, flaxseed, wheat, quinoa, amaranth, barley and sunflower seeds. Each serving of granola contains 28 grams of whole grains for a powerful nutritional boost.
The new SuperGrains range includes both hot cereals and granola mixes that are made with nutrient-dense ingredients. The hot cereal range includes instant porridge mixtures made with a blend of oats, rye, barley, flax and quinoa. These hot cereals are available in two different flavors and they contain seven grams of protein and five grams of fiber. The granola mixtures are also made with a mix of different grains, including oats, flaxseed, wheat, quinoa, amaranth, barley and sunflower seeds. Each serving of granola contains 28 grams of whole grains for a powerful nutritional boost.
Trend Themes
1. Nutrient-dense Breakfast Products - The new Quaker SuperGrains range offers consumers more nutritious breakfast options packed with healthy ingredients like oats, barley, and flax.
2. Increase in Variety of Grains - Consumers are seeking breakfast options that include a mix of different grains such as oats, rye, barley, flax, quinoa, amaranth, and wheat.
3. Powerful Nutritional Boost - The SuperGrains range provides a significant amount of protein, fiber, and whole grains per serving to meet the increasing demand for nutritious breakfast options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing trend of nutrient-dense breakfast products, by developing innovative and healthy options that cater to the demand for more nutritious meals.
2. Cereal - The cereal industry has an opportunity to disrupt the market by creating new breakfast options that incorporate a variety of grains and promote the inclusion of whole grains in a balanced diet.
3. Snack and Granola - The snack and granola industry can tap into the trend by developing granola mixtures with diverse grains, seeds, and ingredients that provide a powerful nutritional boost, appealing to health-conscious consumers.
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