The Great British Porridge Co is Launching a Functional New Food
Michael Hemsworth — February 8, 2022 — Marketing
References: thegreatbritishporridgeco & foodbev
The Great British Porridge Co has announced it will be launching a new instant porridge in the UK market to provide consumers with an option that is perfect in sync with dietary preferences. The product features a high-protein recipe that is also low in sugar to make it a satisfying option to enjoy in the morning hours, while also being high in fiber to further round out the healthful nature of the cereal. The product gets its high levels of protein from three different kinds of nuts including hazelnuts, almonds and cashews.
Founder of The Great British Porridge Co Jacqueline Barleycorn spoke on the new product saying, "For our latest launch, we wanted to focus on the functionality and give our health-conscious consumers something that tastes great, whilst also packing in a whole range of benefit. The mix of three delicious nut varieties provides a massive 20% protein per serving, which we are hoping will appeal to gym bunnies as well as gymophobics alike. At a time of year when people are particularly health conscious and watching what they eat, we hope this new flavour will tick all the boxes.”
Founder of The Great British Porridge Co Jacqueline Barleycorn spoke on the new product saying, "For our latest launch, we wanted to focus on the functionality and give our health-conscious consumers something that tastes great, whilst also packing in a whole range of benefit. The mix of three delicious nut varieties provides a massive 20% protein per serving, which we are hoping will appeal to gym bunnies as well as gymophobics alike. At a time of year when people are particularly health conscious and watching what they eat, we hope this new flavour will tick all the boxes.”
Trend Themes
1. High-protein Breakfast Foods - The trend of incorporating protein in breakfast foods is growing, providing an opportunity for companies to create innovative and functional products such as high-protein porridges.
2. Functional Food Products - Consumers are increasingly seeking out food products that offer health benefits, leading to a growing demand for functional food products like high-protein, low-sugar porridges.
3. Alternative Nut-based Ingredients - With a focus on health and wellness, there is a growing demand for alternative nut-based ingredients like hazelnuts, almonds, and cashews that provide protein and healthy fats in products like porridges.
Industry Implications
1. Food Manufacturing Industry - The food manufacturing industry has the opportunity to create and market functional food products like high-protein, low-sugar porridges that meet the growing demand for health-focused products.
2. Health & Wellness Industry - The health and wellness industry can leverage the trend of consumers seeking out functional food products like high-protein, low-sugar porridges to provide education and guidance on healthy living and nutrition.
3. Fitness Industry - The fitness industry can incorporate high-protein, low-sugar porridges into pre- and post-workout meals, creating new opportunities for convenient, functional food products that appeal to health-conscious consumers.
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