Quaker's Porridge to Go Bars Make Quick On-the-Go Breakfasts
Laura McQuarrie — August 21, 2020 — Lifestyle
References: betterretailing
Quaker's Porridge to Go range now includes an Almond & Honey flavor and new multipack options to support consumers who are looking for quick, easy and portable breakfast solutions. Thanks to the new Almond & Honey variety, this product is the first in the line that features nuts, and other flavors like Golden Syrup and Strawberry, Raspberry & Cranberry can now be purchased in eight-packs.
While there are grab-and-go porridge cups that can be made with water and a microwave, these solid bars offer a mess-free way for people to nourish themselves without needing an appliance nearby. The packaging for the Porridge to Go bars emphasize that the bars contain the same amount of oats as a bowl of porridge, and they're a great source of whole-grain oats, fiber and calcium.
While there are grab-and-go porridge cups that can be made with water and a microwave, these solid bars offer a mess-free way for people to nourish themselves without needing an appliance nearby. The packaging for the Porridge to Go bars emphasize that the bars contain the same amount of oats as a bowl of porridge, and they're a great source of whole-grain oats, fiber and calcium.
Trend Themes
1. Grab-and-go Breakfast - Porridge bars offer a mess-free, portable breakfast option for convenience-seeking consumers.
2. Multipack Options - Quaker's new multipack options cater to consumers' desire for bulk purchases and consistent supply.
3. Nut-flavored Varieties - The Almond & Honey flavor represents an opportunity for companies to incorporate nuts in convenient breakfast options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on consumers' need for convenient, portable breakfast options.
2. Packaging - There is room for innovation in the packaging industry to create more eco-friendly and sustainable solutions for grab-and-go breakfast products.
3. Nuts and Snacks - The nuts and snacks industry can explore adding convenient breakfast options featuring nuts to their product lineup.
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