Yooga's Coconut-Based Product is Disrupting the Plant-Based Category
Laura McQuarrie — July 4, 2018 — Lifestyle
References: yooga.co & packagingoftheworld
Yooga's collection of coconut milk-based superfood yogurts set themselves apart within the plant-based yogurt category by offering a formula that's rich in probiotic cultures and low in calories and sugar.
The Yooga Superfood Cups are offered in flavors like Blueberry, Turmeric Golden Milk, Vanilla Bean, Strawberry and Sea Salt Chocolate, which pair fruit purees with finely milled chia seeds.
To further help Yooga stand out against the many new plant-based yogurt products that are emerging, Voicebox Creative developed a vibrant color-blocked identity for the products and a design that quickly and cleanly communicates the benefits of the superfood yogurts at a glance. As a first-to-market superfood probiotic coconut yogurt cup, Yooga turned to a dynamic packaging design to catch the eyes of consumers and rapidly educate them on the unique benefits of its products.
The Yooga Superfood Cups are offered in flavors like Blueberry, Turmeric Golden Milk, Vanilla Bean, Strawberry and Sea Salt Chocolate, which pair fruit purees with finely milled chia seeds.
To further help Yooga stand out against the many new plant-based yogurt products that are emerging, Voicebox Creative developed a vibrant color-blocked identity for the products and a design that quickly and cleanly communicates the benefits of the superfood yogurts at a glance. As a first-to-market superfood probiotic coconut yogurt cup, Yooga turned to a dynamic packaging design to catch the eyes of consumers and rapidly educate them on the unique benefits of its products.
Trend Themes
1. Probiotic Superfood Yogurts - Yooga's coconut-based product is disrupting the plant-based category by offering probiotic-rich and low-calorie options.
2. Plant-based Yogurt Alternatives - Emerging varieties of plant-based yogurts are creating opportunities for innovative flavors and formulations.
3. Dynamic Packaging Design - Developing eye-catching packaging designs can help differentiate products and educate consumers on unique benefits.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the market potential of probiotic superfood yogurts and plant-based alternatives.
2. Health and Wellness - The health and wellness industry can leverage the popularity of probiotics and superfoods by incorporating them into innovative products.
3. Packaging Design - The packaging design industry can assist brands in creating visually appealing packaging that effectively communicates product benefits.
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