The Coconut Collaborative Gut Health Yog is Flavorful
Michael Hemsworth — May 12, 2022 — Marketing
The Coconut Collaborative Gut Health Yog is a new dairy-free yogurt product from the brand in the UK and is being touted as the first plant-based product focused on gut health for the region. The product is reported to be fermented in a traditional manner with each pot of the yogurt packed with multiple strains of live cultures. These cultures will help support good gut health, which is further enhanced thanks to prebiotic fiber, calcium and vitamins B6, B12 and D.
The Coconut Collaborative Gut Health Yog comes in 350-gram pots of plain as well as a four-pack of 100-gram strawberry-flavored pots. The product range is arriving at Sainsbury's locations for consumers to pick up in place of their favorite dairy-based alternatives or as a way to support good gut health.
The Coconut Collaborative Gut Health Yog comes in 350-gram pots of plain as well as a four-pack of 100-gram strawberry-flavored pots. The product range is arriving at Sainsbury's locations for consumers to pick up in place of their favorite dairy-based alternatives or as a way to support good gut health.
Trend Themes
1. Plant-based Fermented Foods - Companies can innovate by developing new plant-based fermented products that promote gut health.
2. Prebiotic and Probiotic Products - Businesses can create new probiotic and prebiotic products to meet the growing demand for gut-friendly food and supplement options.
3. Personalized Nutrition - Opportunities for customization arise with the development of foods that cater to individual gut microbiomes and health needs.
Industry Implications
1. Plant-based Food - The plant-based food industry can harness the trend towards gut-friendly products to create new market opportunities.
2. Dairy Alternative - Dairy alternative companies can develop new products that mix prebiotics and probiotics for better gut health.
3. Supplement - The supplement industry can innovate by providing a wide range of options for individuals to improve their gut health.
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