Pirq Packs Its Beverages with Superstar Superfoods
Pirq offers a range of zero-sugar protein shakes to consumers. The recipe of these beverages looks to balance indulgence and health-focused attitudes. With one gram of net carbs, no dairy, no GMO, and no gluten, Pirq's shakes are vegan, Kosher, and Keto-friendly. The brand spotlights its star ingredients which include high-quality, plant-based protein, sourced from peas and brown rice. Curcumin from Turmeric is added for its anti-inflammatory properties and California Almonds are concluded for containing good fats. Pirq also spotlights Maca in its recipes for the ingredient's status as "the premier superfood of Incan warriors and elite athletes." Maca has an energizing effect on drinkers.
With 12 grams of plant-based protein and 110 calories, the zero-sugar protein shakes are offered in Golden Vanilla, Decadent Chocolate, and Caramel Coffee. They are ideal for on-the-go consumption.
Image Credit: Pirq
With 12 grams of plant-based protein and 110 calories, the zero-sugar protein shakes are offered in Golden Vanilla, Decadent Chocolate, and Caramel Coffee. They are ideal for on-the-go consumption.
Image Credit: Pirq
Trend Themes
1. Zero-sugar Beverages - There is an opportunity for the beverage industry to create more zero-sugar options that include high-quality, plant-based protein and other superfoods.
2. Plant-based Protein - There is a growing trend of consumers looking for plant-based protein sources that are dairy-free, gluten-free, and keto-friendly.
3. Superfood-packed Products - There is an opportunity for consumer goods companies to incorporate more superfoods into their products to appeal to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of zero-sugar beverages with plant-based protein and other superfoods to meet the demands of health-conscious consumers.
2. Health & Wellness Industry - The health and wellness industry can benefit from incorporating more superfoods into their products that can be easily consumed on-the-go.
3. Vegan Food Industry - The vegan food industry can incorporate high-quality, plant-based protein and other superfoods into their products to appeal to a broader consumer base looking for healthy and tasty options.
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