Proudly Baby Care is a First-of-its-Kind Range for Melanated Skin
Elena Rahman — April 12, 2022 — Life-Stages
Proudly Baby Care launches five new products available on the company's website. The first-of-its-kind baby care company offers products for babies with melanated skin to provide them with the most beneficial formulas possible.
According to Gabrielle Union and Dwyane Wade, the founders of Proudly, they created the range because they "found there was a lack of options for children of color" as they raised their own kids. The goal is to provide both intentional and accessible products to those who need them. Proudly offers the Gently Body Wash in Lavender Chamomile, which boasts a pH-balanced, non-stripping cleanser with a gentle fragrance. The range also includes the Hydrating Baby Lotion, the Nourishing Oil, the All Over Balm, and the Gentle Touch Baby Wipes.
Image Credit: Proudly
According to Gabrielle Union and Dwyane Wade, the founders of Proudly, they created the range because they "found there was a lack of options for children of color" as they raised their own kids. The goal is to provide both intentional and accessible products to those who need them. Proudly offers the Gently Body Wash in Lavender Chamomile, which boasts a pH-balanced, non-stripping cleanser with a gentle fragrance. The range also includes the Hydrating Baby Lotion, the Nourishing Oil, the All Over Balm, and the Gentle Touch Baby Wipes.
Image Credit: Proudly
Trend Themes
1. Melanin-focused Baby Care - The market for specialized baby care products that cater to infants with melanated skin presents an opportunity for companies to serve a diverse and underserved consumer base.
2. Celebrity-founded Brands - The rise of celebrity-founded brands, like Proudly, speaks to the growing demand for products that align with the values and experiences of diverse communities.
3. Customizable Baby Care - As consumers seek products that cater to their unique needs, there is an opportunity for companies to provide customizable baby care solutions, particularly in markets that have been historically underserved.
Industry Implications
1. Baby Care Industry - As diaper and baby care companies continue to diversify their product offerings to include specialized solutions, there is an opportunity for them to expand their customer base and tap into new markets.
2. Celebrity-founded Brand Industry - As more celebrities launch their own brands and engage with their communities, there is an opportunity for marketers to leverage their influence and develop authentic, diverse campaigns for niche audiences.
3. Beauty and Personal Care Industry - As consumers continue to seek out products that cater to their specific skin types and needs, there is an opportunity for companies to develop specialized beauty and personal care products that serve a diverse range of consumers.
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