Raising the Bar is a Monthly Subscription Beverage Company
Elena Rahman — June 13, 2022 — Lifestyle
References: weareraisingthebar
Raising the Bar is a company that offers consumers alcohol-alternative beverages on a monthly basis. The zero-proof brand curates a selection of alcohol-free cocktails to create a monthly subscription service. The company delivers its alcohol-free craft cocktail ingredients directly to the consumer's homes to help them create delicious mocktails.
To acquire a monthly package, consumers can head to Raising the Bar's website and register for a subscription with a few clicks. Consumers can select from a one, three, six, or twelve month plan. Boxes are shipped around the 15th of each month with unique ingredients, tools, and instructions on how to mix the perfect mocktail. Moreover, subscription users have access to the Members Only Portal for additional resources.
Image Credit: Raising the Bar
To acquire a monthly package, consumers can head to Raising the Bar's website and register for a subscription with a few clicks. Consumers can select from a one, three, six, or twelve month plan. Boxes are shipped around the 15th of each month with unique ingredients, tools, and instructions on how to mix the perfect mocktail. Moreover, subscription users have access to the Members Only Portal for additional resources.
Image Credit: Raising the Bar
Trend Themes
1. Zero-proof Subscription Services - Creating monthly alcohol-free beverage subscription services can appeal to individuals who want to avoid alcohol consumption for health, religious, or lifestyle reasons.
2. Mocktail Curating - Curating alcohol-free cocktails to send monthly to subscribers enables discovery of new tastes and more experimentation with ingredients.
3. Members Only Portal - Providing exclusive access to additional resources and content to paid subscribers can increase customer loyalty and retention.
Industry Implications
1. Beverage Industry - Creating new and innovative drinks to cater to the increasing demand for non-alcoholic beverages can lead to brand differentiation and increased market share.
2. Subscription Box Industry - Partnering with companies in niche markets like the zero-proof drinks industry can enable the creation of unique and engaging monthly subscriptions.
3. Hospitality Industry - Offering high-quality and tasty alcohol-free cocktail options on menus can attract different clientele, including individuals who wish to abstain from alcohol consumption.
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