Greater Than's Punk Gin Challenges Popular Pink Gins
Laura McQuarrie — April 3, 2024 — Lifestyle
References: instagram & foodtechbiz
India's first craft gin brand, Greater Than Gin, launched a limited-edition Punk Gin that defies popular pink gins by exclusively using fresh ingredients. "Pink Gins are all the rage," says Anand Virmani, Nao Spirits co-founder and chief executive officer, "But most pink gins have artificial flavouring, colour and lots of sugar, bearing little semblance to a real gin."
Nao Spirits, the maker of Greater Than Gin, is on track with its aim of launching a new and limited-edition gin annually, each with a different flavor and story to tell with fresh ingredients. Punk Gin is the fourth limited-edition release, and it's said to be best enjoyed with tonic water, sliced strawberry, and a basil leaf or sprig of rosemary.
Nao Spirits, the maker of Greater Than Gin, is on track with its aim of launching a new and limited-edition gin annually, each with a different flavor and story to tell with fresh ingredients. Punk Gin is the fourth limited-edition release, and it's said to be best enjoyed with tonic water, sliced strawberry, and a basil leaf or sprig of rosemary.
Trend Themes
1. Craft Gin Innovation - Craft gin brands are defying the norm by using fresh ingredients in limited-edition releases.
2. Authentic Flavors Movement - The popularity of fresh ingredient-focused gins challenges the artificial flavoring trend in the gin industry.
3. Limited-edition Variety Expansion - Gin makers are exploring annual limited-edition releases with unique flavors to offer a diverse range for consumers.
Industry Implications
1. Craft Spirits - The craft spirits industry sees opportunities for innovation by prioritizing the use of fresh and authentic ingredients in gin production.
2. Beverage Manufacturing - In the beverage manufacturing sector, incorporating limited-edition releases with unique flavors using fresh ingredients can drive consumer engagement and market differentiation.
3. Hospitality & Mixology - The hospitality and mixology industry can tap into the trend of limited-edition gins with fresh ingredients to create unique cocktail experiences for patrons.
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