The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens
Laura McQuarrie — June 26, 2019 — Marketing
The Chicago Cubs teamed up with Snapchat to promote the new season of a hit Netflix show with a special augmented reality Stranger Things lens.
This spring, Snapchat announced its Landmarkers lenses, which bring famous landmarks to life like never before with augmented reality technology. Thanks to this new feature, those who visit Wrigley Field will also feel as though they've entered the Upside Down by pointing a smartphone at the ballpark’s marquee. This action welcomes Snapchat users to the stadium with a personalized sign that is suddenly shattered by a Demogorgon. This use of AR technology shows how social media platforms can be of use for creating dynamic, interactive marketing campaigns that don't disrupt the immediate physical surroundings.
Snapchat's Landmarkers are also available for sites like the Eiffel Tower and Buckingham Palace.
This spring, Snapchat announced its Landmarkers lenses, which bring famous landmarks to life like never before with augmented reality technology. Thanks to this new feature, those who visit Wrigley Field will also feel as though they've entered the Upside Down by pointing a smartphone at the ballpark’s marquee. This action welcomes Snapchat users to the stadium with a personalized sign that is suddenly shattered by a Demogorgon. This use of AR technology shows how social media platforms can be of use for creating dynamic, interactive marketing campaigns that don't disrupt the immediate physical surroundings.
Snapchat's Landmarkers are also available for sites like the Eiffel Tower and Buckingham Palace.
Trend Themes
1. AR Landmarkers - The use of landmark-based augmented reality lenses introduces an innovative way to promote events and locations.
2. Social Media Marketing - Social media platforms like Snapchat provide unique opportunities to create interactive marketing campaigns.
3. Sci-fi-themed AR Lenses - The use of themed AR lenses like Stranger Things creates an immersive and engaging experience for users.
Industry Implications
1. Sports and Entertainment - Innovative applications of augmented reality technology could enhance fan experiences at sporting events and entertainment venues.
2. Tourism and Travel - AR landmark-based lenses can be used to enhance sightseeing experiences for travelers.
3. Social Media Platforms - The use of AR lenses could attract more users to social media platforms and create additional revenue streams.
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