This Four-Pack of Stowford Press Pint Cans Allow for Enjoyment at Home
Michael Hemsworth — December 8, 2021 — Marketing
References: westons-cider & conveniencestore
Heading to the pub for a pint is commonplace in the UK but quickly became impossible in the face of the ongoing pandemic, which has seen brands offer new products to help offer a substitute like the four-pack of Stowford Press pint cans.
The price-marked pack of cider features four cans that each have a generous 568ml size and a 4.5% ABV to make them perfect for being enjoyed from home. The new pack is hoped to cater to the increased demand for at-home pours and satiate growth for the cider brand.
Brand Manager - Henry Westons and Stowford Press at Westons Cider Holly Chadwick commented on the new four-pack of Stowford Press pint cans saying, "It’s no secret that, as a nation, we love to sip on a pint in our favourite pub. This is reflected in the performance of Stowford Press, which is currently the third largest draught apple cider brand in the on-trade. However, in the wake of the pandemic, we’ve seen an increasing number of Brits try their hand at recreating the pub and bar experience at home. As a result, retail sales of Stowford Press have soared and it’s clear there’s an opportunity to drive this further with the launch of our new pint can."
The price-marked pack of cider features four cans that each have a generous 568ml size and a 4.5% ABV to make them perfect for being enjoyed from home. The new pack is hoped to cater to the increased demand for at-home pours and satiate growth for the cider brand.
Brand Manager - Henry Westons and Stowford Press at Westons Cider Holly Chadwick commented on the new four-pack of Stowford Press pint cans saying, "It’s no secret that, as a nation, we love to sip on a pint in our favourite pub. This is reflected in the performance of Stowford Press, which is currently the third largest draught apple cider brand in the on-trade. However, in the wake of the pandemic, we’ve seen an increasing number of Brits try their hand at recreating the pub and bar experience at home. As a result, retail sales of Stowford Press have soared and it’s clear there’s an opportunity to drive this further with the launch of our new pint can."
Trend Themes
1. At-home Drinking - Pandemic-induced consumer behavior to replicate the drinking experience has paved the way for new products.
2. Price-marked Packs - Affordable and value-driven packs that offer bulk and convenience can increase customer loyalty.
3. Increased Demand for Cider - The growth in sales of cider during the pandemic presents an opportunity for innovation in the industry.
Industry Implications
1. Alcoholic Beverages - The shift from on-premise to at-home drinking creates opportunities for alcoholic beverage companies to develop new products that cater to this trend.
2. Retail - The surge in retail sales of alcohol presents an opportunity for retailers to expand their offerings and create displays that appeal to consumers looking to recreate the pub experience at home.
3. Packaged Foods & Beverage Manufacturing - The increase in demand for convenient, individualized packaging for at-home consumption presents an opportunity for packaging and manufacturing companies to develop new offerings, such as the price-marked Stowford Press pint cans.
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