The Pinter Helps Drinkers Enjoy Fresh Beer at Home with Less Waste
Laura McQuarrie — September 18, 2020 — Art & Design
References: thegreatergood & fabnews.live
The Greater Good Fresh Brewing Co. is introducing The Pinter to help people make fresh beer at home and help to cut down on packaging waste. The Pinter pairs with a Pinter Pack, which contains Fresh Press, Brewing Yeast and Purifier—all of the essentials for brewing high-quality beer at home.
Compared to off-the-shelf beer, The Pinter boasts 70% less packaging and helps to reduce a consumer's carbon footprint by 50%. When it comes to receiving all they need to keep beer brewing at home, consumers can get their Pinter Packs conveniently delivered in the mail in letterbox-sized packaging. Beer lovers also have the option to join The Fresh Beer Club as part of a monthly subscription service.
Image Credit: The Greater Good Fresh Brewing Co.
Compared to off-the-shelf beer, The Pinter boasts 70% less packaging and helps to reduce a consumer's carbon footprint by 50%. When it comes to receiving all they need to keep beer brewing at home, consumers can get their Pinter Packs conveniently delivered in the mail in letterbox-sized packaging. Beer lovers also have the option to join The Fresh Beer Club as part of a monthly subscription service.
Image Credit: The Greater Good Fresh Brewing Co.
Trend Themes
1. Homebrewing Revolution - The Pinter empowers individuals to brew fresh beer at home, disrupting the traditional beer market.
2. Sustainable Packaging - The Pinter's 70% reduction in packaging waste presents opportunities for the packaging industry to innovate and adopt more eco-friendly solutions.
3. Subscription-based Beer Culture - The Fresh Beer Club's monthly subscription service taps into the growing trend of subscription-based models in the beverage industry.
Industry Implications
1. Homebrewing - The Pinter creates disruptive innovation in the homebrewing industry by enabling beer enthusiasts to craft fresh beer with ease.
2. Packaging - The Pinter's reduced packaging waste highlights the need for the packaging industry to embrace sustainable and efficient solutions.
3. Beverage Subscriptions - The Fresh Beer Club showcases the potential for subscription-based models to transform the beverage industry and enhance customer engagement.
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