Anheuser-Bush Made a Virtual Music Festival for International Beer Day
Daniel Johnson — August 7, 2020 — Marketing
References: anheuser-busch & marketingdive
Anheuser-Bush is hosting a virtual music festival on August 7th, in order to celebrate International Beer day. The company will be streaming the virtual music festival on the brand’s Facebook, Instagram, Twitter, and YouTube accounts. Additionally, the event will also be streamed on InternationaBeerFest.corg.
The stream will detail the history of the beer brand, as well as a look at the beer-making process. The brand will also show cocktail demonstrations with Priyanka Chopra Jonas, the actress, along with mixologists. Anheuser-bush will also hold a promotion on Drizly to encourage consumers to participate in the festival. Promo codes and other content will be made available to consumers on the Drizly platform, along with an Anheuser-Bush brand take over.
Image Credit: Anheuser-Bush
The stream will detail the history of the beer brand, as well as a look at the beer-making process. The brand will also show cocktail demonstrations with Priyanka Chopra Jonas, the actress, along with mixologists. Anheuser-bush will also hold a promotion on Drizly to encourage consumers to participate in the festival. Promo codes and other content will be made available to consumers on the Drizly platform, along with an Anheuser-Bush brand take over.
Image Credit: Anheuser-Bush
Trend Themes
1. Virtual Music Festivals - Opportunity to create immersive online experiences that bring together brands, music, and entertainment.
2. Streaming Events - Opportunity to leverage social media platforms and online streaming to reach a wider audience and engage consumers.
3. Brand Collaborations - Opportunity to partner with influencers and celebrities to create unique branded content and promotions.
Industry Implications
1. Alcohol and Beverage - Disruptive innovation can be achieved by combining virtual events with alcohol promotions to engage consumers in a new and exciting way.
2. Entertainment and Music - Opportunity for musicians and artists to connect with fans through virtual festivals, creating new revenue streams and fan experiences.
3. Marketing and Advertising - Opportunity for marketers to develop creative campaigns that integrate virtual experiences, influencer collaborations, and social media strategies.
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