Lewes FC Recently Partnered with Who Gives a Crap
Kalin Ned — September 9, 2024 — Social Good
References: lewesfc
Lewes FC has entered a two-year partnership with eco-friendly toilet paper company, Who Gives A Crap. The brand is now the football club's front-of-shirt sponsor. This collaboration reflects both organizations' commitment to social impact and sustainability, with Who Gives A Crap dedicating 50% of its profits to providing access to clean water and sanitation worldwide. Over £7 million have already been raised.
The partnership aligns with the values of both Lewes FC and Who Gives A Crap, as both aim to promote change in their respective industries. The club's Commercial Manager sees this as a fitting match between two purpose-driven entities, and fans are likely to support this initiative due to its socially conscious mission. Who Gives A Crap emphasizes that the sponsorship focuses on generating donations for its charitable work, rather than just visibility.
Image Credit: Lewes FC x Who Gives A Crap
The partnership aligns with the values of both Lewes FC and Who Gives A Crap, as both aim to promote change in their respective industries. The club's Commercial Manager sees this as a fitting match between two purpose-driven entities, and fans are likely to support this initiative due to its socially conscious mission. Who Gives A Crap emphasizes that the sponsorship focuses on generating donations for its charitable work, rather than just visibility.
Image Credit: Lewes FC x Who Gives A Crap
Trend Themes
1. Sustainable Sponsorship Collaborations - Brands and sports clubs are forming partnerships centered on sustainability and social impact initiatives, exemplifying a shift towards environmentally conscious business practices.
2. Purpose-driven Marketing - Companies like Who Gives A Crap leverage their sponsorships to highlight their social missions, blending marketing with philanthropy to attract ethically-minded consumers.
3. Eco-friendly Product Endorsements - Endorsements by sports teams are now extending to eco-friendly products, illustrating a growing consumer interest in sustainable living.
Industry Implications
1. Sports Marketing - Teams are increasingly seeking partnerships with brands that align with their values, particularly those with a focus on social and environmental responsibility.
2. Eco-friendly Products - The rise in partnerships between sports entities and eco-friendly brands indicates a broader consumer demand for sustainable product choices.
3. Philanthropic Branding - Brands that integrate social good into their core messaging are increasingly preferred, aligning profit with purpose to appeal to modern consumers.
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