Novo Fogo Cachaça Puts Brazil’s National Cocktail in a Can
Laura McQuarrie — August 4, 2023 — Lifestyle
Novo Fogo Cachaça makes organic Brazilian cocktails that offer a carbonated take on Brazil’s national cocktail, the Caipirinha. These ready-to-drink cocktails are ready to be experienced in fun, fruit-forward flavors like Lime, Passionfruit and Mango. To capture the lively spirit of these drinks, the brand collaborated with Grammy-nominated dance music duo Sofi Tukker on the design of its newly refreshed 12-ounce slim cans.
Consumers crave refreshingly different drinking experiences and globally inspired cocktails that have the potential to transport them through taste. In particular, North American consumers are responding to the flavors of Brazil's favorite cocktail due to its exotic essence and the way it provides a vibrant and tropical escape with every sip.
Consumers crave refreshingly different drinking experiences and globally inspired cocktails that have the potential to transport them through taste. In particular, North American consumers are responding to the flavors of Brazil's favorite cocktail due to its exotic essence and the way it provides a vibrant and tropical escape with every sip.
Trend Themes
1. Organic Brazilian Cocktails - Novo Fogo Cachaça offers carbonated variations of Brazil's national cocktail, the Caipirinha, in fun, fruit-forward flavors, appealing to consumers craving refreshingly different drinking experiences.
2. Globally Inspired Cocktails - Consumers are increasingly drawn to cocktails that transport them through taste, making Brazil's exotic and vibrant Caipirinha a popular choice.
3. Collaborative Design Partnerships - Novo Fogo Cachaça collaborated with Grammy-nominated duo Sofi Tukker on the design of their slim cans, capturing the lively spirit of their carbonated Brazilian cocktails.
Industry Implications
1. Alcoholic Beverages - Novo Fogo Cachaça's unique carbonated Brazilian cocktails tap into the growing demand for organically made drinks with fun, fruit-forward flavors.
2. Hospitality - The popularity of globally inspired cocktails like the Caipirinha presents an opportunity for bars, restaurants, and hotels to offer unique drinking experiences.
3. Entertainment - Partnerships between brands and artists, like Novo Fogo Cachaça's collaboration with Sofi Tukker, open up opportunities for innovative design collaborations in the entertainment industry.
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