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Staged Celebrity Cat Fights?

Clean the Sky - Positive Eco Trends & Breakthroughs

Omarosa on The Wendy Williams Show

— July 23, 2008 — Marketing
Omarosa and Wendy Williams got into a ferocious cat fight on The Wendy Williams Show, generating a lot of media, but some are speculating it may have been a staged publicity stunt by Fox to boost ratings on the new talk show.

"This is not the time to try and look for your moment," Williams said to Omarosa who she also labeled, "The stereotypical angry black woman." Omarosa's response? She asked Williams if she'd had a nose job and insulted her hair, likening it to a bad wig.

Omarosa, 34, was invited on the show to promote "The Bitch Switch," her new book, but neither woman seemed to figure out how to turn that switch off once they flipped it.

While she's mostly just referred to by her first name, the reality show star's full name is Omarosa Manigault-Stallworth. She's most famous for being on The Apprentice (twice), but she's also appeared on The Surreal Life, Fear Factor and Battle of the Network Reality Stars.

Wendy Williams is a former radio hostesses, but if this is her TV debut, it's a toss up if she'll survive. This is the kind of entertainment people either love or hate.


Trend Themes
1. Staged Celebrity Cat Fights - Opportunity for media companies to create attention-grabbing publicity stunts to boost ratings of shows and increase audience engagement.
2. Reality TV Show Stars - Potential for reality TV stars to leverage their fame and create additional revenue streams through books, endorsements, and other media appearances.
3. Controversial Talk Show Hosts - Disruptive innovation opportunity for talk show hosts to embrace controversy and polarizing discussions to attract a loyal and passionate audience.
Industry Implications
1. Media and Entertainment - Opportunity for media companies to create attention-grabbing publicity stunts to boost ratings of shows and increase audience engagement.
2. Publishing - Potential for reality TV stars to leverage their fame and create additional revenue streams through books, endorsements, and other media appearances.
3. Television Broadcasting - Disruptive innovation opportunity for talk show hosts to embrace controversy and polarizing discussions to attract a loyal and passionate audience.
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