Stoli Vodka's 'Spirit of Stonewall' Bottle Honors LGBTQ History
Katherine Pendrill — June 3, 2019 — Social Good
References: prnewswire
To mark the 50th anniversary of the Stonewall Uprising in New York City, Stoli Vodka has created a limited-edition bottle called the 'Spirit of Stonewall.' The bottle not only honors an important piece of LGBTQ history, but a portion of sales will also help support the Stonewall Inn Gives Back Initiative.
Stoli's Spirit of Stonewall bottle is a limited-edition vodka bottle designed by Lisa Marie Thalhammer, who is an award-winning artist and a member of the LGBTQ community. The design of the bottle pays homage to the Stonewall Uprising, which is one of the most important moments in the fight for LGBTQ rights.
With the bottle, Stoli is also raising funds for the Stonewall Inn Gives Back Initiative, which aims to eliminate the social intolerances that impact the lives of LGBTQ people in America and abroad. As Stoli LGBTQ National Brand Manager and Ambassador, Patrik Gallineaux explains, "Stoli celebrates the legacy of our gay bars, such as Stonewall, as the original community centers and safe spaces. It is a privilege to utilize our bottle as a platform for purposeful visibility and education via our second LGBTQ tribute bottle."
Image Credit: Stoli Vodka.
Stoli's Spirit of Stonewall bottle is a limited-edition vodka bottle designed by Lisa Marie Thalhammer, who is an award-winning artist and a member of the LGBTQ community. The design of the bottle pays homage to the Stonewall Uprising, which is one of the most important moments in the fight for LGBTQ rights.
With the bottle, Stoli is also raising funds for the Stonewall Inn Gives Back Initiative, which aims to eliminate the social intolerances that impact the lives of LGBTQ people in America and abroad. As Stoli LGBTQ National Brand Manager and Ambassador, Patrik Gallineaux explains, "Stoli celebrates the legacy of our gay bars, such as Stonewall, as the original community centers and safe spaces. It is a privilege to utilize our bottle as a platform for purposeful visibility and education via our second LGBTQ tribute bottle."
Image Credit: Stoli Vodka.
Trend Themes
1. LGBTQ Event Tribute Merchandise - Brands are creating limited-edition merchandise to commemorate important moments in LGBTQ history and donating a portion of sales to LGBTQ organizations - creating opportunities for increased brand awareness and support of causes.
2. Art-inspired Packaging - Companies are collaborating with artists to design unique packaging for products - creating opportunities for artistic expression, limited-edition releases, and increased appeal to collectors and fans.
3. Cause-marketing Partnerships - Businesses are partnering with organizations to donate proceeds from products or services to support a common cause - creating opportunities for increased customer loyalty, positive brand perception, and social impact.
Industry Implications
1. Alcohol Beverage Industry - Alcohol beverage companies can collaborate with artists and charitable organizations to create limited-edition products that not only commemorate important moments in history but also support causes - creating opportunities for increased brand awareness, loyalty, and social impact.
2. Art and Design Industry - Artists and designers can collaborate with brands to create unique and impactful packaging for products that honor important moments in history and support causes - creating opportunities for artistic expression, exposure, and social impact.
3. Non-profit and Advocacy Industry - Non-profit organizations and advocacy groups can partner with businesses to create cause-marketing campaigns that not only raise funds for important causes but also provide increased visibility and support - creating opportunities for social impact, advocacy, and community involvement.
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