Crystal Head Vodka Celebrates Pride with Limited-Edition Bottle
Grace Mahas — May 18, 2021 — Lifestyle
References: crystalheadvodka
In celebration of diversity and equality, Crystal Head Vodka, the ultra-premium vodka brand renowned for its signature skull bottle, recently relaunched its iconic Pride Month-honoring bottle.
“Our beautifully decorated rainbow bottle is made with pride," said Dan Aykroyd, Crystal Head Vodka Founder, actor and musician. "Crystal Head Vodka is the vodka for the creative spirit - we see the world without limitations and provide inspiration to dream, build and make, inspiring freedom of expression and creative thought." The Crystal Head Vodka Pride bottle will be available in 750 mL and 1.75 L formats at an SRP of $49.99 and $99.99, respectively.
The brand is a proud ally of the LGBTQIA+ community and is committed to using its platform to educate and support the community with year-round global efforts. Some organizations the brand supports include the Stonewall Sports program, The Test Positive Awareness Network, Kaleidoscope Trust, and Lurie Children’s Hospital Transgender Youth Program, to name a few.
Image Credit: Crystal Head Vodka
“Our beautifully decorated rainbow bottle is made with pride," said Dan Aykroyd, Crystal Head Vodka Founder, actor and musician. "Crystal Head Vodka is the vodka for the creative spirit - we see the world without limitations and provide inspiration to dream, build and make, inspiring freedom of expression and creative thought." The Crystal Head Vodka Pride bottle will be available in 750 mL and 1.75 L formats at an SRP of $49.99 and $99.99, respectively.
The brand is a proud ally of the LGBTQIA+ community and is committed to using its platform to educate and support the community with year-round global efforts. Some organizations the brand supports include the Stonewall Sports program, The Test Positive Awareness Network, Kaleidoscope Trust, and Lurie Children’s Hospital Transgender Youth Program, to name a few.
Image Credit: Crystal Head Vodka
Trend Themes
1. Pride-inspired Product Lines - Other brands can create pride-inspired versions of their popular products, not only to celebrate diversity and inclusion but also to attract the LGBTQIA+ consumer base.
2. Supporting LGBTQIA+ Communities - Brands across all industries can partner up with LGBTQIA+ non-profits and charities to support their cause, raise awareness, and provide representation to the community.
3. Inclusive Marketing Campaigns - Companies can feature diverse casts and produce ad campaigns that promote equality and empowerment to resonate with younger, more socially conscious consumers.
Industry Implications
1. Alcohol - Other liquor companies can design limited-edition bottles that celebrate diversity and Pride-related events to differentiate themselves and reach out to the LGBTQIA+ market.
2. Fashion - Fashion brands can create Pride-themed collections and donate part of their profits to LGBTQIA+ non-profits, providing representation and support to the community.
3. Technology - Tech companies can develop initiatives to promote diversity and inclusion within their corporate culture and product design, making the industry more accessible and representative of all people.
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