The Cadbury Mystery Bars Have a Secret Filling Inside
Michael Hemsworth — July 23, 2022 — Marketing
References: cadbury & talkingretail
The Cadbury Mystery Bars are a new chocolate product hitting the UK market now for consumers to pick up and try their hand at guessing the flavor combination.
The chocolate bars feature the original flavor of the brand's signature Dairy Milk, but also feature a filling for consumers to try and figure out. The competition include the Mystery Bar 01 and the Mystery Bar 02, and will come in 43-gram single bars and 170-gram tablet bars. The chocolates each feature a secretive filling different from another for consumers to guess.
Brand Manager Pippa Rodgers commented on the new Cadbury Mystery Bars saying, "We can’t wait to see the public’s reactions and creative guesses as friends and family come together to solve the mystery flavours.”
The chocolate bars feature the original flavor of the brand's signature Dairy Milk, but also feature a filling for consumers to try and figure out. The competition include the Mystery Bar 01 and the Mystery Bar 02, and will come in 43-gram single bars and 170-gram tablet bars. The chocolates each feature a secretive filling different from another for consumers to guess.
Brand Manager Pippa Rodgers commented on the new Cadbury Mystery Bars saying, "We can’t wait to see the public’s reactions and creative guesses as friends and family come together to solve the mystery flavours.”
Trend Themes
1. Mystery Food Competitions - Disruptive innovation opportunities could include creating mystery food competitions to engage consumers in identifying different flavors in food products.
2. Interactive Product Packaging - New packaging designs that feature interactive elements or challenges could be a disruptive innovation in marketing and engaging consumers with different products.
3. Gamification of Food Products - Opportunities for gamification, such as guessing or identifying flavors in food products, could disrupt traditional marketing strategies and increase consumer engagement.
Industry Implications
1. Food & Beverage - Innovative food and beverage companies could create their own mystery food competitions to engage consumers and create buzz around their products.
2. Packaging - Packaging companies could design interactive packaging for products, including food products, to provide consumers with a more engaging experience.
3. Marketing - Disruptive marketing opportunities could include incorporating gamification elements into advertising to engage consumers and distinguish brands from competitors.
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