Specsavers Sauna Ad Playfully Encourages Proper Eye Treatment
Matt Ho — November 27, 2011 — Pop Culture
References: youtube & theawesomer
If you're still procrastinating in getting proper lenses for your eyes, the Specsavers Sauna ad will highlight a potential mishap that could happen if you don't do something soon.
The Specsavers Sauna clip shows why everyone who is visually impaired should do something about their vision soon. It starts off with a man innocently walking into a hotel sauna room minding his business. Strangely enough, he finds himself sitting on a carrot, which he shrugs off, until the steam starts to clear. It turns out the sauna is actually a heavily steamed kitchen run by Gordon Ramsay. Of course, the celebrity chef looks unimpressed and stares at the gentleman menacingly. I can only assume that a string of profanity is what followed when Ramsay verbally expressed himself.
The Specsavers Sauna clip shows why everyone who is visually impaired should do something about their vision soon. It starts off with a man innocently walking into a hotel sauna room minding his business. Strangely enough, he finds himself sitting on a carrot, which he shrugs off, until the steam starts to clear. It turns out the sauna is actually a heavily steamed kitchen run by Gordon Ramsay. Of course, the celebrity chef looks unimpressed and stares at the gentleman menacingly. I can only assume that a string of profanity is what followed when Ramsay verbally expressed himself.
Trend Themes
1. Proper Eye Treatment - Disruptive innovation opportunity: Develop new methods and technologies for more efficient and effective eye treatments.
2. Vision Correction Lenses - Disruptive innovation opportunity: Create innovative and stylish vision correction lenses that encourage people to address their eyesight issues.
3. Humorous Eye Health Campaigns - Disruptive innovation opportunity: Design humorous and attention-grabbing advertising campaigns to promote the importance of eye health and encourage action.
Industry Implications
1. Eyewear Retail - Disruptive innovation opportunity: Introduce new online platforms that offer personalized virtual try-on experiences for buying eyewear.
2. Optometry Clinics - Disruptive innovation opportunity: Implement telemedicine solutions for remote eye exams and consultations.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize augmented reality technology to create interactive eye health advertisements that engage and educate consumers.
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