Bud Light's Special Beer Packaging Celebrates the Super Bowl XLIX
Laura McQuarrie — January 29, 2015 — Lifestyle
References: budlight & packagingoftheworld
In partnership with Bud Light, the Pearlfisher agency teamed up to create a special beer packaging design for the Super Bowl XLIX. The all-blue design features a bottle that plays off of some of the brand's existing marketing, including the Up for Whatever campaign and a game plan that a coach would set up for players. Some of the handwritten-style lines on the bottle include notes like "catch the cameraman off guard" and "wow the crowd," as well as other phrases to capture the spontaneity and spirit of the brand.
Translating a sport fan's passion into a beer can through graphics, this is a fun bottle design that has appeal to those with a love of beer and sports.
Translating a sport fan's passion into a beer can through graphics, this is a fun bottle design that has appeal to those with a love of beer and sports.
Trend Themes
1. Sports-branded Beverages - There is potential to create a series of collectible sports-themed beer bottles for major sporting events that engage fans and create secondary sales opportunities.
2. Interactive Packaging - Innovative package designs that feature interactive elements like augmented reality or QR codes can create an immersive brand experience and drive customer engagement.
3. Hand-written Design - Embracing unique and hand-written designs can help brands to stand out and create a more personalized and authentic image.
Industry Implications
1. Beverage Manufacturing - Beer and beverage companies can experiment with unique package designs to create a more interactive experience for customers and increase sales growth.
2. Sports Merchandise - Sports merchandise companies can partner with beer and beverage companies to create collectible sports-themed packaging that engages fans and creates new product offerings.
3. Packaging Design - Innovative packaging design companies can experiment with unique interactive designs to create more immersive and engaging experiences for customers.
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