The New Highland Spring Sparkling Spring Water Packaging is Fresh
Michael Hemsworth — May 23, 2019 — Lifestyle
References: highlandspring & talkingretail
The new Highland Spring Sparkling Spring Water packaging has been unveiled by the Scotland-Based brand as a way to help create a cohesive brand image across the entire product lineup and entice shoppers. Featuring an updated bottle design and transparent label, the packaging is in-line with the still water bottle packaging from the brand and focuses on freshness. The transparent design of the label and bottle is accented by a hint of green color to convey the calorie-free and sugar-free profile of the drink.
The new Highland Spring Sparkling Spring Water packaging was addressed by Head of Marketing at Highland Spring Group Carol Saunders who said, "Whilst still a popular option for special occasion consumption, sparkling water is now considered an everyday treat that’s a little more special than still water thanks to bubbles that create a sensory experience. With all this in mind, the opportunity to win in plain sparkling water is huge. The new bottle has already tested well with consumers and we’re confident that it will deliver against demand and drive further growth.”
The new Highland Spring Sparkling Spring Water packaging was addressed by Head of Marketing at Highland Spring Group Carol Saunders who said, "Whilst still a popular option for special occasion consumption, sparkling water is now considered an everyday treat that’s a little more special than still water thanks to bubbles that create a sensory experience. With all this in mind, the opportunity to win in plain sparkling water is huge. The new bottle has already tested well with consumers and we’re confident that it will deliver against demand and drive further growth.”
Trend Themes
1. Transparent Packaging - Opportunity for brands to create a cohesive brand image and entice shoppers with transparent labels and bottle designs.
2. Sensory Experience - Brands can capitalize on the growing demand for everyday treats by offering sparkling water with bubbles that create a sensory experience.
3. Plain Sparkling Water - The market for plain sparkling water presents a huge opportunity for brands to meet consumer demand and drive further growth.
Industry Implications
1. Beverage Packaging - Innovations in transparent packaging and sensory experiences can disrupt the beverage packaging industry by providing fresh and enticing options for consumers.
2. Bottled Water - The introduction of modernized packaging can disrupt the bottled water industry by offering a cohesive brand image and appealing to consumers looking for calorie-free and sugar-free options.
3. Sparkling Water - Brands that focus on plain sparkling water have the potential to disrupt the sparkling water industry by providing a special and refreshing sensory experience.
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