VIVIC Offers Ready-to-Drink Coffee with a Refreshing, Effervescent Twist
Laura McQuarrie — March 22, 2019 — Lifestyle
References: drinkvivic & bevnet
Rather than having to settle for choosing to enjoy either coffee or soda by the can, consumers can indulge in one of the sparkling coffee beverages from VIVIC. The brand offers a trio of sparkling coffee drinks that are touted as "the most refreshing way to drink coffee.” As well as offering an Original variety that's sweetened with organic cane sugar and licorice root, VIVIC also offers Sarsaparilla and Lavender flavors.
While VIVIC co-founder Graham Gould came up with the idea for a line of sparkling coffee in 2016, his wild idea for "coffee soda" was unproven in the marketplace and did not lead to the founding of VIVIC until 2018. Now, a few other ready-to-drink sparkling cold brews are available, driven by consumer interest in coffee culture and sparkling beverages.
While VIVIC co-founder Graham Gould came up with the idea for a line of sparkling coffee in 2016, his wild idea for "coffee soda" was unproven in the marketplace and did not lead to the founding of VIVIC until 2018. Now, a few other ready-to-drink sparkling cold brews are available, driven by consumer interest in coffee culture and sparkling beverages.
Trend Themes
1. Sparkling Coffee Beverages - The trend of sparkling coffee beverages offers an opportunity for businesses to create innovative and refreshing coffee drinks.
2. Coffee Culture - The trend of consumer interest in coffee culture creates opportunities for businesses to introduce unique coffee products and experiences.
3. Ready-to-drink Cold Brews - The trend of ready-to-drink cold brews presents opportunities for businesses to meet the demand for convenient and refreshing coffee options.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can capitalize on the trend of sparkling coffee beverages by developing and producing innovative coffee-based drinks.
2. Coffee Retail - The coffee retail industry can embrace the trend of coffee culture by offering unique coffee blends, flavors, and experiences to attract customers.
3. Packaged Drinks - The packaged drinks industry can tap into the trend of ready-to-drink cold brews by creating convenient and refreshing coffee options for on-the-go consumers.
1.3
Score
Popularity
Activity
Freshness
