Cawston Press Sparkling Can Multipacks Come in Four Flavors
Michael Hemsworth — February 27, 2025 — Marketing
References: cawstonpress & grocerytrader
The Cawston Press Sparkling Can Multipacks are making their way to retailers in the UK as a series of stylish, value-minded refreshment options for shoppers to pick up this spring. The multipacks boast the brand's signature sparkling water and pressed fruit refreshments in slender cans with four servings per pack to make them great for keeping your favorite flavor on hand. The drink multipacks come in four flavors to choose from including Elderflower Lemonade, Cloudy Apple, Ginger Beer and Sparkling Rhubarb, which are priced at £4.50 each.
Managing Director Steve Kearns commented on the Cawston Press Sparkling Can Multipacks saying, "The new multipack is an important milestone for Cawston Press in our ongoing journey towards a better, more sustainable future, as we aim to reduce packaging waste and reach net zero by 2050. The Sparkling Multipacks have been created to meet the evolving needs of our consumers, whilst still providing the premium, quality soft drinks we are known and loved for.”
Managing Director Steve Kearns commented on the Cawston Press Sparkling Can Multipacks saying, "The new multipack is an important milestone for Cawston Press in our ongoing journey towards a better, more sustainable future, as we aim to reduce packaging waste and reach net zero by 2050. The Sparkling Multipacks have been created to meet the evolving needs of our consumers, whilst still providing the premium, quality soft drinks we are known and loved for.”
Trend Themes
1. Sustainable Beverage Packaging - Cawston Press' commitment to reducing packaging waste presents an opportunity for brands to innovate environmentally friendly packaging solutions.
2. Flavored Sparkling Water Emergence - The variety of flavors in sparkling water products highlights a trend towards personalized and palate-friendly hydration options.
3. Premium Soft Drink Multipacks - The introduction of premium multipacks caters to consumers seeking convenient and quality refreshment solutions at an accessible price point.
Industry Implications
1. Beverage Packaging Innovation - The focus on sustainability in beverage packaging opens pathways for novel materials and designs that minimize environmental impact.
2. Non-alcoholic Beverage Market - Increased consumer interest in sophisticated, non-alcoholic beverages like sparkling waters is driving a dynamic shift in the beverage industry landscape.
3. Sustainable Consumer Goods - Efforts towards net-zero goals by companies like Cawston Press reflect an industry-wide push towards sustainable product offerings and practices.
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