The Lidl x Nik Bentel Croissant Bag Has an Ordinary Inspiration
Michael Hemsworth — August 27, 2024 — Marketing
References: nikbentel & retailtimes
The Lidl x Nik Bentel Croissant Bag has been created in collaboration between the retailer and the designer as a chic fashion accessory with a decidedly ordinary inspiration. The bag consists of a croissant purse that comes with a golden zipper and trolley coin, which is encased inside a takeout bakery bag that merges the aesthetic of a roll top clutch purse with that of a paper bag. The bag comes with two strap options to work well day or night and is being offered for just £50 via Bentel's website starting August 29 at 3pm.
Bentel commented on the Lidl x Nik Bentel Croissant Bag saying, "I’ve always believed that design should take the mundane and make it memorable. Working with a brand like Lidl for our first UK partnership, that is so well-known for its witty and humorous relationship with its customers, was a no-brainer. Throughout the creative process, we looked at tying together the cult-status bakery item from Lidl, with our love of celebrating the norm – this gave us an opportunity to think deeply and create something truly unique."
Image Credit: Lidl/Nik Bentel
Bentel commented on the Lidl x Nik Bentel Croissant Bag saying, "I’ve always believed that design should take the mundane and make it memorable. Working with a brand like Lidl for our first UK partnership, that is so well-known for its witty and humorous relationship with its customers, was a no-brainer. Throughout the creative process, we looked at tying together the cult-status bakery item from Lidl, with our love of celebrating the norm – this gave us an opportunity to think deeply and create something truly unique."
Image Credit: Lidl/Nik Bentel
Trend Themes
1. Bespoke Grocery-inspired Fashion - Fashion accessories mirroring everyday grocery items create a sense of nostalgia and humor.
2. Dual-function Accessories - Products that serve multiple purposes, like blending handbag style with practical storage, cater to versatility in fashion.
3. Affordable High-design Collaborations - Collaborations between high fashion designers and budget retailers bring exclusive designs to a broader audience.
Industry Implications
1. Fashion and Apparel - The integration of whimsical, everyday motifs into high-end fashion creates a playful and approachable aesthetic.
2. Retail and E-commerce - Designer partnerships with retail giants leverage brand recognition to offer limited-edition products online.
3. Design and Packaging - Innovative packaging that doubles as a functional and fashionable accessory enhances the customer experience.
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