Baileys Sound Scales Measures Bottle Contents & Suggests Recipes
Laura McQuarrie — March 26, 2024 — Lifestyle
References: soundscales.baileys & campaignlive
Baileys Sound Scales is a bespoke web-based app and a playful audio innovation that playfully invites drinkers to interact with Baileys Irish Cream liqueur bottles. This app reveals how much is left in a bottle by blowing air over the top of the bottle, and it suggests recipes to make the most of leftover Baileys Irish Cream. Beyond making flavorful drinks, the product can be used to prepare everything from Baileys brioche French toast and cheesecake to seasonal treats like the Baileys Easter Shake.
Sound Scales determines what’s left in a Baileys bottle with accuracy levels of approximately 50mls. As such, the guesswork is taken out of using the remainder of a bottle, all the while preventing precious, flavorful liquid from going to waste.
Sound Scales determines what’s left in a Baileys bottle with accuracy levels of approximately 50mls. As such, the guesswork is taken out of using the remainder of a bottle, all the while preventing precious, flavorful liquid from going to waste.
Trend Themes
1. Interactive Audio Experiences - Exploring the intersection of sound technology and consumer engagement through playful apps like Baileys Sound Scales.
2. Smart Kitchen Gadgets - Innovative tools like the Sound Scales app paving the way for smarter and more efficient home cooking experiences.
3. Waste-reduction Innovations - Baileys Sound Scales exemplifies a trend towards leveraging technology to minimize liquid waste and maximize usage.
Industry Implications
1. Beverage - The beverage industry can embrace interactive audio tools like Baileys Sound Scales to enhance customer experiences and reduce waste.
2. Consumer Electronics - Consumer electronics companies have an opportunity to develop smart kitchen gadgets that utilize audio technology for improved usability and functionality.
3. Food & Beverage Tech - In the food & beverage tech sector, innovations such as waste-reduction tools like Baileys Sound Scales can drive sustainability and efficiency in food preparation.
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