Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,941 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,941 cutting edge ideas.

Top 100 Fashion Trends in April

From Pastel-Hued Tech Accessories to Ornate Western Outerwear

— April 27, 2024 — Fashion
The 2024 fashion trends spotlight an industry at the crossroads of innovation, sustainability, and collaborative creativity. As brands navigate the evolving consumer landscape, three key trends have emerged as guiding lights for the future of fashion. Firstly, technological innovation paired with a commitment to sustainability is leading the charge, with advancements like 3D-printed sport shoes and recyclable materials reshaping production processes and product life cycles. This shift not only caters to the growing consumer demand for eco-friendly fashion but also sets new industry standards for environmental responsibility.

Secondly, the influence of health and wellness on fashion and beauty underscores a holistic approach to consumer goods, emphasizing products that support not just aesthetic appeal but also physical and mental well-being. This trend reflects a deeper consumer desire for products that align with personal health goals and lifestyle choices.

Lastly, the power of collaboration has never been more evident, with brands merging creativity across industries to launch artist-inspired footwear and celebrity-endorsed luxury lines. These partnerships not only enrich the fashion landscape with diverse influences but also offer consumers unique, often limited-edition pieces that celebrate individuality and cross-cultural connections. Together, these 2024 trends paint a picture of a fashion industry that is dynamic, conscientious, and relentlessly innovative.
8.6
Score
Popularity
Activity
Freshness
93
All-Natural Fragrance Collections
All-Natural Fragrance Collections
ARRAN Sense of Scotland Debuted its Vegan 'Naturals' Collection
<
92
Luxe Thrillseeker Fragrances
Luxe Thrillseeker Fragrances
AMG Parfums Capture Elements of the AMG Universe
<
91
Blockchain-Enhanced Tee Designs
Blockchain-Enhanced Tee Designs
9dcc Makes a Bold Statement with F*CK FIAT Limited Edition Tee
<
90
Anime Merch-Inspired Apparel
Anime Merch-Inspired Apparel
Levi's Launches a New Collection Inspired by Mobile Suit Gundam
<
89
Revolutionary Eyebrow Serums
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
<
88
Ultra-Chic Red Activewear Lines
Ultra-Chic Red Activewear Lines
Year of Ours Introduces the ALL RED EVERYTHING Collecction
<
87
Supercharged Skincare Concealers
Supercharged Skincare Concealers
Saie's Slip Tint Concealer Delivers Instant and Lasting Benefits
<
86
Kefir-Powered Skin Barrier-Enhancing Primers
Kefir-Powered Skin Barrier-Enhancing Primers
Shiseido Launches the Revitalessence Skin Glow Primer
<
85
Brightening Antioxidant Sunscreens
Brightening Antioxidant Sunscreens
Murad's Multi-Vitamin Clear Coat Broad Spectrum Goes on Clear
<
84
Comfort-Focused Work Footwear
Comfort-Focused Work Footwear
Timberland PRO is Launching a New Collection of Hospitality Footwear
<
83
Glossy Stealthy Tonal Sneakers
Glossy Stealthy Tonal Sneakers
Junya Watanabe MAN Updates the New Balance URC42 Sneaker
<
82
Tubular Flexible Runner Belts
Tubular Flexible Runner Belts
The FlipBelt Running Belt Stretches to Store Items
<
81
De-Stressing Facial Moisturizers
De-Stressing Facial Moisturizers
Clarins' Multi-Active Day & Night Care Features Sea Holly Extract
<
80
Dramatically Shaped Luxe Sneakers
Dramatically Shaped Luxe Sneakers
Balenciaga Showcases a Look at its New Reptile Sneaker
<
79
Blue-Tonal Makeup Products
Blue-Tonal Makeup Products
Kulfi is Following the Blue Beauty Movement with its Stunning Colorways
<
78
Female-Led Swimwear Brands
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
<
77
Ornate Western Outerwear
Ornate Western Outerwear
Boot Barn's Wonderwest Birch Studded Denim Jacket Makes a Bold Statement
<
76
Remixed Buckled Moccasin Footwear
Remixed Buckled Moccasin Footwear
Clarks Originals Introduces the Wallabee T-Bar Shoe
<
75
Convenient Kid-Friendly Sunscreens
Convenient Kid-Friendly Sunscreens
Sun Bum's Kids SPF 50 Clear Sunscreen Face Stick is Mess-Free
<
74
Progressive Spring-Ready Trail Footwear
Progressive Spring-Ready Trail Footwear
Merrell 1TRL Introduces a Look at its SS24 Collevtion
<
73
Vegan-Friendly Champagne Accessories
Vegan-Friendly Champagne Accessories
The Stella McCartney x Veuve Clicquot Collection is Playful
<
72
Skin-Inspired Socialite Scents
Skin-Inspired Socialite Scents
Cosmic Kylie Jenner Has an Amber Floral Aroma
<
71
Remixed Technical Sneaker Collaborations
Remixed Technical Sneaker Collaborations
HOKA and END. Join Forces on Two Collaborative Shoes
<
70
Revolutionary RF Microneedling Systems
Revolutionary RF Microneedling Systems
Xcite Tech Debuted the Sylfirm X RF Microneedling Treatment
<
69
Aerodynamic Professional Cyclist Helmets
Aerodynamic Professional Cyclist Helmets
The Giro Aerohead II is Designed around Optimizing Speed
<
68
One-of-One Clothing Collections
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
<
67
Peptide-Infused Haircare
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
<
66
Pigmented Skin-Caring Blushes
Pigmented Skin-Caring Blushes
BASMA Beauty Created The Cream Blush with Its TikTok Community
<
65
Revived Archival Skate Sneakers
Revived Archival Skate Sneakers
Vans Brings Back the Speed LS Sneaker Model with a Modern Update
<
64
Off-Grid All-Terrain Sneakers
Off-Grid All-Terrain Sneakers
The Tropicfeel All-Terrain Collection Has High-Performance Features
<
63
Multitasking Browning Lotions
Multitasking Browning Lotions
Instant Vacation is an SPF 30 Browning Lotion with Skin-Firming Oils
<
62
Chunky Perforated Sneaker Designs
Chunky Perforated Sneaker Designs
Crocs Unveils the Nova Trek Sneaker with Breathable Holes
<
61
Clean Ingredient Skincare Collections
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
<
60
Merged Hybrid Basketball Shoes
Merged Hybrid Basketball Shoes
The Air Jordan 2/3 Sneaker Boasts a Hybrid Design Language
<
59
Sleek Monochromatic Hiking Sneakers
Sleek Monochromatic Hiking Sneakers
HOKA's Tor Summit 2 Sneakers Get a New Update
<
58
Vegan-Certified Baby Skincare Lines
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
<
57
Celebratory Cocktail Charms
Celebratory Cocktail Charms
Baileys x Ian Charms Created Style Accessories for St. Patrick's Day
<
56
Premium Technical Runners
Premium Technical Runners
New Balance Rebel V4 Boasts Fuelcell Foam for Maximum Propulsion & Speed
<
55
Scalp-Caring Smart Hairdryers
Scalp-Caring Smart Hairdryers
The Dyson Supersonic Nural is Compact with a Specialized Scalp Mode
<
54
10 Ingredient Exfoliating Serums
10 Ingredient Exfoliating Serums
Avene Introduces Its Newest Addition, the A.H.A EXFOLIATING SERUM
<
53
24K Gold Skincare Collections
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
<
52
Artist-Inspired Perfume Designs
Artist-Inspired Perfume Designs
The Frida Kahlo Eau De Toilette is Aesthetically Minded
<
51
At-Home Dark Spot Peels
At-Home Dark Spot Peels
Dermalogica Introduces the Powerbright Dark Spot Peel
<
50
Infrared Light-Converted Warm Jackets
Infrared Light-Converted Warm Jackets
Sumitomo Metal Mining Co Presents the Down-Less Down Jacket
<
49
Pastel-Hued Tech Accessories
Pastel-Hued Tech Accessories
These New Apple Accessories are for the iPhone and Apple Watch
<
48
AI Outfit Search Engines
AI Outfit Search Engines
'I Have Nothing to Wear' Uses AI to Spark Fashion Inspiration
<
47
Advanced AI Skincare Solutions
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
<
46
Moisturizing Unscented Deodorants
Moisturizing Unscented Deodorants
Trader Joe's Unscented Deodorant Features Arrowroot Powder
<
45
Barrier-Boosting Bodycare
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
<
44
Sunset-Inspired Technical Sneakers
Sunset-Inspired Technical Sneakers
HOKA Introduces the Cielo x1 with a Vibrant Colorway
<
43
Luxe Textile Perfumes
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
<
42
Celebrity-Approved Luxury Fashion Lines
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
<
41
Fashion-Forward Hybrid Sneakers
Fashion-Forward Hybrid Sneakers
The COPERNI x Puma 90SQR Sneaker Capsule is Somewhat Futuristic
<
40
Minimal Collaborative Tennis Sneakers
Minimal Collaborative Tennis Sneakers
Roger Federer and On Release the ROGER Clubhouse Pro
<
39
Collaborative Sports Club Fashion
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
<
38
Dynamic Collaborative Breathable Shoes
Dynamic Collaborative Breathable Shoes
OPEN YY Presents a Joint PUMA Speedcat Sneaker
<
37
Phosphorescent Color-Changing Jackets
Phosphorescent Color-Changing Jackets
The Vollebak Firefly Jacket is Crafted with Five Layers
<
36
Spa-Style Body Care
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
<
35
Performance Mountain-Running Shoes
Performance Mountain-Running Shoes
Arc'teryx's Sylan is a Provides Comfort and Confidence
<
34
Ultra-Light Glass Handbags
Ultra-Light Glass Handbags
The Coperni Air Swipe Bag is Composed of 99% Air and 1% Glass
<
33
Whimsical Doll-Inspired Accessories
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
<
32
Brand Anniversary Timepiece Models
Brand Anniversary Timepiece Models
The Seiko Prospex 100th Anniversary Celebrates a Classic
<
31
Weatherized Nubuck Leather Sneakers
Weatherized Nubuck Leather Sneakers
HOKA Unveils a the Tonal Tor Ultra Lo Sneaker Model
<
30
Varied Stylish Supportive Pumps
Varied Stylish Supportive Pumps
Aldo Unveils its STESSY Series with Comfortable Insole Technology
<
29
Updated Collaborative Tech Sneakers
Updated Collaborative Tech Sneakers
HOKA Joins END. on a Joint Mafate Speed 2 Sneaker Model
<
28
Artist-Inspired Footwear Partnerships
Artist-Inspired Footwear Partnerships
OTW by Vans Introduces Its Collaboration with Sterling Ruby
<
27
Doll-Inspired Wedding Collections
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
<
26
Surf Shoe-Inspired Spikey Footwear
Surf Shoe-Inspired Spikey Footwear
The PUMA Mostro Gets a New Vibrant Textural Update
<
25
Nature-Inspired High Jewelry Collections
Nature-Inspired High Jewelry Collections
CHAUMET Launches the Un Air De Chaumet Capsule
<
24
Athlete-Specific Skincare Lines
Athlete-Specific Skincare Lines
Mil Usos Boasts High-Performance Total Body Care for Athletes
<
23
Romantic Size-Inclusive Intimates
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
<
22
Adventurous Outdoor Sandal Collections
Adventurous Outdoor Sandal Collections
Birkenstock Presents the Outdoor Sandal Collection for SS24
<
21
3D-Printed Winter Sport Shoes
3D-Printed Winter Sport Shoes
This Bobsled Footwear Features 3D-Printed Outsoles
<
20
High-End Eau de Parfums
High-End Eau de Parfums
The Maker's Fire Eau De Parfum is Available at Beauty Marketplace Sephora
<
19
Hair Vitality Supplements
Hair Vitality Supplements
Centred's Hair Growth Vitamins Nourish Locks from Within
<
18
Cutesy Anime Travel Products
Cutesy Anime Travel Products
The Pokémon Travel Gear from Village Vanguard is Comforting
<
17
Captivating Cherry Fragrances
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
<
16
Vintage-Inspired Elevated Accessories
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
<
15
RFID-Enabled Sport Sneakers
RFID-Enabled Sport Sneakers
BANBROKEN ARTDesign Sport Shoes Have the TAP-Tech Feature
<
14
Age-Appropriate Skincare Campaigns
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
<
13
Recyclable Material Sneakers
Recyclable Material Sneakers
The Salomon Xt Pu.re Advanced is Modernly Stylish and Functional
<
12
Remixed Technical Trail Sneakers
Remixed Technical Trail Sneakers
Nike ACG Presents a Revamped Mountain Fly Low 2 Sneaker
<
11
Delicate Strawberry Print Bikinis
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
<
10
Performance-Focused Training Sneakers
Performance-Focused Training Sneakers
The On Cloudpulse Shoe is The Ultimate Gym Companion
<
9
Brightening Prebiotic Sunscreens
Brightening Prebiotic Sunscreens
Herbivore's Star Seed Sheer Glow Mineral Sunscreen is Skin-Caring
<
8
Lightweight Agile Runners
Lightweight Agile Runners
The Vertex Alpine is a Complete Rethinking of the Approach Shoe
<
7
Luxe Neuroscientific Skincare
Luxe Neuroscientific Skincare
Neuraé Products Explore the Mind-Skin Connection
<
6
Pastel Anime-Themed Fashions
Pastel Anime-Themed Fashions
The Hot Topic x Cinnamoroll Collection is Officially Licensed
<
5
Neutral-Colored Y2K Sneakers
Neutral-Colored Y2K Sneakers
The Nike P-6000 Premium Balances Millennium Style with Modern Colors
<
4
Fabulous Fashion Ad Campaigns
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
<
3
Sculpted Foam Recovery Shoes
Sculpted Foam Recovery Shoes
The New Balance Fresh Foam X RCVRY Weighs 8.5-Ounces
<
2
Insight-Driven Off-Road Footwear
Insight-Driven Off-Road Footwear
The New Balance Fresh Foam X Hierro v8 Prioritizes Trail Comfort
<
1
Post-Climb Shoes
Post-Climb Shoes
The Arc'teryx Kragg is Made for Quick Approaches, Belay Wear, and Comfort
<