SoulCycle and Milk Bar Teamed Up to Create the 'SOULFUEL' Cookie
Laura McQuarrie — January 18, 2018 — Lifestyle
References: milkbar.goldbely & wellandgood
SoulCycle is a spinning studio that revolutionized the world of indoor cycling with its high-energy classes and energizing playlists—now, the SoulCycle and Milk Bar collaboration aims to change the way health-focused consumers fuel themselves.
'SOULFUEL' is a gluten-free, dairy-free, high-protein cookie that was created by Milk Bar and SoulCycle, offering a flavorful and smart way for active consumers to nourish themselves. The cookie has been mindfully made with superfood ingredients such as turmeric and quinoa, as well as nuts as a source of plant-based protein. In place of being laden with sugar, the cookie is naturally sweetened with agave and pineapple juice to make for a clean, guilt-free snack.
The cookies are available for purchase through Milk Bar, with a portion of the proceeds going towards SoulCycle’s non-profit branch SoulScholarship, which empowers youth through movement.
'SOULFUEL' is a gluten-free, dairy-free, high-protein cookie that was created by Milk Bar and SoulCycle, offering a flavorful and smart way for active consumers to nourish themselves. The cookie has been mindfully made with superfood ingredients such as turmeric and quinoa, as well as nuts as a source of plant-based protein. In place of being laden with sugar, the cookie is naturally sweetened with agave and pineapple juice to make for a clean, guilt-free snack.
The cookies are available for purchase through Milk Bar, with a portion of the proceeds going towards SoulCycle’s non-profit branch SoulScholarship, which empowers youth through movement.
Trend Themes
1. Gluten-free and Dairy-free - The 'SOULFUEL' cookie is part of a growing trend towards gluten-free and dairy-free products, offering an opportunity for companies to innovate and create more options in this market.
2. High-protein Snacks - The inclusion of nuts as a source of plant-based protein in the 'SOULFUEL' cookie taps into the trend of consumers seeking out high-protein snacks, opening up avenues for the development of more nutritious and protein-packed snacks.
3. Mindful and Health-conscious Eating - The use of superfood ingredients such as turmeric and quinoa, and natural sweeteners like agave and pineapple juice in the 'SOULFUEL' cookie reflects the growing demand for mindful and health-conscious eating options, presenting opportunities for companies to create products that align with these consumer preferences.
Industry Implications
1. Food and Beverage - The collaboration between SoulCycle and Milk Bar to create the 'SOULFUEL' cookie highlights the potential for innovation in the food and beverage industry, specifically in the development of healthier, alternative snacks for active consumers.
2. Fitness and Wellness - The partnership between SoulCycle and Milk Bar demonstrates the potential for disruption and innovation within the fitness and wellness industry by offering consumers a unique and nourishing post-workout snack option.
3. Charitable Organizations - The support of SoulCycle's non-profit branch through the sale of the 'SOULFUEL' cookie presents an opportunity for other charitable organizations to collaborate with businesses and create mutually beneficial partnerships that give back to the community.
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